So, you’ve mastered the ins and outs of running your business—now you’re ready to go public. See how we helped one of our newest PR clients, Yes Chef!, establish a presence in the media after a successful first year as a small, local business. Here are three tips for creating an attention-grabbing presence with public relations:
1. How To Pitch Passion
People are moved by passionate work, as well as services that cater to their needs. It was important to promote the Baltimore-based meal delivery service’s specialties—providing fully prepared, balanced meals crafted by professional chefs to homes and businesses—and owners Clint and Jodi Roze’s passion for the art of food. In early February, Yes Chef! was featured in an online article by Baltimore Style writer Katie Beecher. The article focused on how they came up with their business concept from their desire to serve people, but on their own terms.
2. Spreading Positivity Can Be Newsworthy
Community interest and impact is a large part of determining what’s newsworthy. We knew the Yes Chef! Cares program, which distributes free meals to deserving members of the community, would be a story that would resonate well with the public. WBAL-TV reporter Amy Lu visited Yes Chef! to learn more, and Clint & Jodi were featured on WJZ-13’s “Coffee With” to share how the campaign has already made a difference in people’s lives.
3. Ensure Your Content is Relevant
If you’re pitching a story, it’s important that the content is relevant and timely. During the pandemic, Yes Chef! saw a need to help parents who have been working from home while monitoring their children’s virtual learning. We were able to help them gain traction in the media for their Distance Learning Lunch packages, and in March, Clint and Jodi appeared live on Fox45’s morning news to talk about their meal offerings for kids learning at home.