Case Study - Carroll Hospital

Case Study – Carroll Hospital

CARROLL HOSPITAL:
A LIFEBRIDGE HEALTH CENTER

In the complex world of healthcare marketing, having a trusted agency partner is the best medicine.

  • Advertising
  • Branding
  • Collateral
  • Digital marketing
  • Direct marketing
  • Media planning
  • Public relations
  • Search engine marketing
  • Social media
  • Strategic planning
  • Video

AWARD HIGHLIGHTS:
Best in Show – Carroll Hospital Orthopaedic Campaign — Public Relations Society of America Maryland
Best in Show Finalist – Carroll Hospital A Healthy Dose Magazine — Maryland Society for Healthcare Strategy and Market Development
Best Nonprofit Campaign – CareSquare Fundraising Program — American Marketing Association Baltimore
Best B2C Campaign – Carroll Hospital Urgent Care Campaign — American Marketing Association Baltimore
National Gold Award: Website Advertising Series –  Carroll Hospital Annual Check-Up Campaign —Aster Awards

Our teams have done fantastic and creative work together. It is a perfect example of how team action and thinking creates the best outcomes.

Ellen Finnerty Myers
Vice President of Corporate Development & Chief Development Officer
Carroll Hospital, LifeBridge Health

CHALLENGE
Carroll Hospital is a non-profit community hospital with more than 400 physicians, 38 service lines, 13 affiliates, and an endless calendar of classes and events. Marketing an organization of this magnitude takes a village. 

SOLUTION
Build a healthcare marketing team you can trust. For 20+ years, Devaney & Associates has been Carroll Hospital’s agency partner, managing as many as 700 marketing projects for them annually. We’ve led them through name changes and multi-million-dollar capital campaigns, created ad campaigns for every service line from orthopaedics to cancer care, and produced a library’s worth of original publications and content.

BIG RESULTS
In a 20+ year relationship, it’s hard to pick just one success story. Here are just a few of our recent team accomplishments:

  • Increased orthopaedic surgeries by 15% and orthopaedic appointments by 10%
  • Delivered a 19% and 11% increase at two urgent care locations
  • Doubled the volume of cancer patients at the Center for Breast Health
  • Branded a health navigation service that led to a 232% increase in call/referral volume and a 514% increase in health navigation encounters
  • Created a fundraising program that raised nearly $1.2 million in donations in 12 months