Join the Generosity Movement

Did you know Giving Tuesday was created in 2012 as a day to celebrate the do-gooders—think local nonprofits and charitable organizations—who dedicate each and every day to bettering the community? Over the years, this day of gratitude has grown into a global movement that encourages people all over the world to show their appreciation and support by giving back to the most philanthropic organizations of them all!

To get in the spirit of giving, we would like to spotlight those who empower, advocate, and serve—our incredible nonprofit clients. Please consider supporting these organizations not only during #GivingTuesday (December 1, 2020)—but all yearlong as well! Click on each organization to see how you can help make a difference and support their mission.

Mission: To provide superior medical treatment, compassionate care, and expert guidance, while offering an uncompromising commitment to the highest quality health care experience for people in all stages of life.

Mission: Dedicated to improving the quality of life for patients needing end-of-life care, allowing them to live as fully and comfortably as possible by providing quality palliative care, pain and symptom management and support for their families.

Mission: To provide compassionate, quality health care that honors diversity, inspires wellness, and improves the community.

Mission: To create a caring community that inspires people to thrive and live lives of significance through the key values of connection, respect, communication, engagement, and integrity.

Mission: To empower every participant so that they may find their purpose, achieve their goals, and become poised, productive members of their community. To advocate for those in need and assist each and every individual by providing compassionate education and valuable resources and tools so that they can make the very best decisions and develop important life, social, and competency skills.

Mission: To improve the health of the individuals and communities they serve through compassionate, high quality care.

Mission: To provide compassionate, vibrant and supportive communities and services to promote wholeness of body, mind and spirit.

Mission: To improve health and quality of life in the communities they serveabiding by the core values of respect, quality, integrity, excellence, stewardship, and innovation.

Mission: To transform lives by providing help and hope for enduring recovery to individuals, families and communities in the Baltimore metropolitan area who are struggling with addiction to alcohol and/or drugs.

Let's Build a Better Community Together

At Devaney & Associates, we deliver marketing campaigns with brains, hustle, and heart—because we truly believe in our clients’ work and will do all that we can to further their life-changing missions. Our nonprofit clients strengthen the communities they serve—providing a higher-quality of life for their citizens and leaving the world better than it was before.

Call us at 410-296-0800 or contact us online to learn how we can lend a helping hand with your marketing campaigns as you dedicate yourself to serving others.

Our Clients are Raking in the Recognition this Fall!

At Devaney & Associates, we prioritize public image—handling all of the finer details of our clients’ reputation management so they don’t have to stress over the small stuff. Want to be recognized for all the right reasons? Feel free to fall back on us for support!

Autumn has been all about pumpkins, press releases, and promotion for our PR team. 

When it comes to our clients and their amazing accomplishments, we have a lot to be thankful for! Our director of public relations, Lindsay Hebert, has been actively helping clients gain exposure through media coverage, award recognition, and more.

Route One Apparel

The holiday shopping season is quickly approaching, and promoting small businesses is more important than ever this year. Lindsay has already secured coverage for Route One Apparel on WJZ and WBAL in advance of Small Business Saturday. Make sure you’re on the lookout for those appearances!

 

Maryland Manufacturing Extension Partnership (MD MEP)

What’s better than seeing Maryland’s small and mid-sized businesses succeed, especially after such a challenging year? Lindsay has promoted MD MEP‘s specialized programs and services—such as apprenticeship programs and free educational resources—in the regional media to help our local manufacturers grow their workforces and improve their processes.

 

Health Facilities Association of Maryland (HFAM)

Recently, HFAM president Joseph DeMattos was named a 2020 Leader in Health Care by the Baltimore Business Journal for his leadership and guidance in senior care during the pandemic. Lindsay wrote and submitted the nomination for this prestigious award—which helped ensure that Joe’s outstanding work did not go unnoticed.

Our PR Director, Lindsay, is excited to fall back to...

Lindsay is looking forward to getting outside and enjoying the fall weather as much as possible with her family and her dog Darcy! She also is excited to spend the upcoming holidays with her family—even if their celebrations are smaller and more laid back this year.

Is it time to turn over a new leaf when it comes to your marketing?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! Make sure you’re following us on FacebookInstagram, and Twitter and let us know what you’re looking forward to the most this fall!

A D&Ay to Remember: The Beginning of Devaney & Associates

The year was 1991. Diane Devaney tightened her grip on the steering wheel of her Toyota Corolla, waiting for the light to turn green. In 20 minutes, the FedEx office at BWI airport would close, meaning the artwork resting on her backseat would not make it in time to her client the following day. Finally, the light turned green and she floored it, the city of Baltimore disappearing in her rearview mirror.

One year before, Diane had sat at a table at Dalesio’s of Little Italy with her husband and another couple, Fritz and Beth Stratan. The Stratans, who owned a student travel agency, AESU, were one of Diane’s biggest clients. When the coffee came, the Stratans reluctantly announced that, while they loved working with Diane, the agency she currently worked for was charging too much. They were taking their business elsewhere.

That announcement sparked a very important conversation: “What if Diane started her own agency with their help?”

As reluctantly as the Stratans broached the subject, Diane accepted their offer. The Stratans gave her $10,000, plus enough to cover her salary for 10 months, and allowed her to work out of the AESU office, which covered most of her overhead. Devaney & Associates, Inc., was born.

Among the agency’s first clients were Health Care for the Homeless, St. Vincent de Paul (a leading provider of community services to people suffering from the effects of hunger, homelessness, and poverty in Baltimore), the Maryland Department of Agriculture, and, of course, AESU.

“It’s always been about what works for the client,” says Diane, looking back on that time period, which defined the agency’s ethos. “Putting the client first is putting yourself first.”

Diane’s other priority? Hiring good people. Hard workers who worked well together were her key to success. Right off the bat, Diane hired a graphic designer so she could spend more time tracking down leads and generating new business. This paid off when, after a year in business, Devaney & Associates turned a profit and was able to move into an unassuming office building in The Village of Cross Keys, where Diane’s golden retriever, Chardonnay, maintained a permanent residence.

Diane knew then that Devaney & Associates was going places. But on that cold November day in 1991, she only had her belief in herself to guide her. The front door of FedEx was locked, so she drove around back to the loading dock and parked, grabbing the artwork and hoisting herself onto the dock. She ducked under the overhead door, which had been left partially open.  A FedEx worker she knew saw her and took the package. She thanked him and climbed down to her car, driving home with a loose grip on the steering wheel.

Great Marketing is in our D&A

We’re a full-service agency that never settles. From brand development to media strategy, we’re here to deliver big results that will help your brand get the recognition it deserves. Contact us today to learn more and get started!

Devaney & Associates Gives Thanks for 20 Years with Susan Casey

Media planning is the art of determining and negotiating the best advertising platforms and placements to maximize your marketing ROI. Needless to say, it can be a very time consuming and complex process. Good thing you can fall back on the experts at D&A to handle it all for you!

Susan Casey, Media Director

This month, we’re celebrating the 20th anniversary of our media director, Susan “Suz” Casey! Susan began her reign as D&A’s media queen on Halloween of 2000 when digital advertising was in its infancy. Since then, she has kept our clients at the forefront of the digital revolution—helping brands capitalize on the value and power of digital advertising tools like geo-fencing and contextual targeting. (Don’t know what those are? Contact us to learn more!)

From her innovative media strategies which beautifully balance traditional and non-traditional tactics to her fierce negotiation skills that ensure our clients always get the best value for their media dollars, Susan has truly mastered the art form that is media planning so that you don’t have to.

Join us in raising a glass to 20 years of exceptional work from our beloved media director—and here’s to 20 more!

We're Grateful for Susan because...

  • Selena Brewer Mowery, LifeBridge Health: “I always appreciate Susan’s dry sense of humor, but also her eye for extreme detail. She’s very trustworthy and always wants what’s best for the client.”
  • Renee Landis, Account Executive at D&A: “I’m grateful for Suz because she’s so patient and organized. She always handles every situation with confidence and ease!”
  • Lisa D’Orsaneo, Account Manager at D&A: “Suz has been there from the start of my career at D&A. She has always been so helpful and considerate, and I’ve loved making memories with her. It has been a pleasure getting to work with her for the past nineteen years!”
  • Casey Boccia, Creative Director at D&A: “Susan has a wonderful work ethic and she never backs down from a challenge. Her quiet ferociousness is something that I’ve always admired about her.”

Want to work with a well-seasoned marketing, advertising, and PR firm?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! And make sure you’re following us on FacebookInstagram, and Twitter so you can stay up to date with all things D&A!

Summer Spotlight: Catching Up With Our Creative & Media Directors

Team D&A has been hard at work this summer, while also making memories that will last a lifetime. Check out our creative and media directors’ recent hot projects and summer fun!

Casey Boccia, Creative Director

Hot Project: Casey joined forces with Chase Brexton Health Care, the Baltimore City Health Department, and 16West Studios to create three videos about the U=U—Undetectable = Untransmittable public health initiative in Maryland. The short videos showcased how individuals who are living with HIV and following their treatment plans can maintain undetectable viral loads, meaning they cannot transmit HIV to their partners. The goal: educate Marylanders on how they can stop the spread of HIV and end the stigma around the disease. To achieve this, Casey worked with HIV specialists, healthcare workers, and members of the HIV activist community to create a dialogue and platform that brings positivity, hope, and straight talk to the public. 

Creating Sunshine: Casey and her husband have been finding creative ways to keep their two boys entertained (and exhausted!) this summer. Adventures have included camping in West Virginia, hiking to a ghost town in Maryland, Nerf wars at the park, biking around Baltimore City, and adding an inflatable pool to their roof deck!

Susan Casey, Media Director

Hot Project: Our media director, Susan, has had a jam-packed summer working with Presbyterian Senior Living! The hot project started off strong with a large corporate campaign thanking essential staff at their various communities, coupled with positive messaging ads to keep spirits strong during a challenging time. Susan placed over 70 ads in 17 regions targeting the organization’s different senior living communities. In addition to her work with their larger summer campaign, Susan has managed all other placements for Presbyterian Senior Living, including digital and print advertisements to build overall awareness, promote their personal care and assisted living services, recruit staff, and promote events. 

Creating Sunshine: When she’s not placing ads or planning media strategies, she enjoys spending time with her family, reading, and trying new recipes centered around crops in her husband’s garden. One of Susan’s favorite memories from this summer is taking a trip to Lewes, DE and going on a sunset cruise to dolphin watch!

Want to soak up the sun all summer long?

We’re here to help you make BIG summer memories! Contact us today to start your journey to marketing success with Devaney & Associates.

D&A Summer Successes: From Branding Expertise to Design Skills

Summer is here to stay, and as the heat index rises, so do the hot jobs at Devaney & Associates. So, crank up that AC, because Team D&A is back with a few more exciting summer projects and sunshine-filled fun!

Renee Landis, Account Executive

Hot Project: Telecommunications Access of Maryland (TAM) is a state agency dedicated to helping Marylanders who have difficulty using a standard telephone. This summer, Renee led TAM through a significant rebranding as the organization moved from the Maryland Department of Information Technology to the Department of Disabilities. Under her guidance, the client unveiled a new branding hierarchy and new logos for their parent brand and their two flagship programs, Maryland Relay and the Maryland Accessible Telecommunications (MAT) program. She is now working with Maryland Relay’s team to roll out the new brand across countless communications materials, from newsletters to applications.

Creating Sunshine: Renee’s summer has been full of amazing moments. Some of her highlights include kayaking with friends and family, spending the week at the beach, and most importantly, getting engaged to her amazing fiancé! 

Jordan Levush, Graphic Designer

Hot Project: Jordan has flexed her creative capabilities all summer long with her design work for BoMark Technology Group—a trusted leader in contracting and installation services for information technology systems! Each month, Jordan delivers with email blasts that are not only visually engaging and fun, but consistent with the BoMark branding. These attention-grabbing monthly updates—along with valuable metrics and tracking, including a 17% unique opens rate average, 4% unique clicks average, and a 23% click to open rate average— help BoMark Technology Group connect with current and past customers, while building meaningful relationships with prospects and leads.

Creating Sunshine: When she’s not busy designing eye-catching graphics, Jordan loves to spend her free time playing (or swimming!) with her dog and tending to her house plants. This summer, she added several new additions to her growing collection—brightening up her work-from-home space and making her coworkers green with envy!

Your Summer Projects are in Good Hands

There’s no need to sweat the small stuff when you work with D&A! Contact us today to see how we can help you make big marketing moves all summer long.