Devaney & Associates Welcomes Valerie Hoffman to the Team

As a full-service marketing, advertising, and PR agency, it takes a dedicated team to keep our work ethic strong and creative juices flowing so that we can continue to help clients generate game-changing results.

We are excited to announce that our agency has added a new member to the team, Valerie Hoffman! With a knack for numbers, Valerie now serves as our accounting manager—handling everything from billing to accounts payable to financial statements.

Get to Know Our New Accounting Manager, Valerie!

Valerie’s love for accounting began when she earned her Bachelor of Science in accounting from York College of Pennsylvania. After graduating from York, she passed the Maryland Certified Public Accountant exam, which led to over 30 years of private accounting experience in multiple industries including an HVAC manufacturer, a Mack truck dealership, a printing company, and a professional incremental growth training and consulting firm.

Valerie enjoys the detailed work involved in tracking and recording accounting entries according to Generally Accepted Accounting Principles, making her the perfect fit to manage all the numbers and provide us with the timely, reliable data and analysis we need to succeed. Her skill set includes financial statement reporting and analysis, revenue recognition, bookkeeping, accounts receivable, accounts payable, cost accounting, payroll, benefits administration, fixed assets, financial audits, internal controls, and bank reconciliations. 

Currently, she lives in Howard County with her husband and their dog Bandit. In her spare time, Valerie enjoys spending time with her daughter, family members, and friends. When she’s not busy at the office, she also likes to read, craft, and shop. A fun fact about Valerie is that she played field hockey and softball for the Spartans during all four years of college!

Devaney & Associates Secures Four Wins at Public Relations Society of America 2020 Best in Maryland Awards

Devaney & Associates received four awards from the Public Relations Society of America (PRSA), Maryland Chapter at the 2020 Best in Maryland award celebration held on December 10. The virtual gala and awards show featured Maryland’s finest public relations and communications professionals and awarded 47 Best in Maryland (BIM) awards in 26 different categories, including a new COVID-19 category, and five esteemed honors in the professional awards category.

Best in Maryland: Tuerk House 2018-2019 Annual Report

Devaney & Associates and Tuerk House received the Best in Maryland honor in the Annual Report category for the 2018-19 Tuerk House Annual Report. As Baltimore’s pioneering leader in addiction treatment, Tuerk House sought to reinvent its aging campus into a state-of-the-art addiction treatment center but needed the help of donors to make the project a reality.

Devaney & Associates helped create a compelling annual report that would tell their fundraising story and inspire donors to support their life-saving work. Working together, they researched and gathered powerful stories of hope that happened inside Tuerk House’s walls within the past two years—showcasing the incredible patients, staff, and leadership.


Issued in September 2019, the annual report helped Tuerk House usher in a new era of fundraising to support its mission. To date, the organization has evolved from $0 in fundraising support to securing more than $2.5 million in grants and donations towards the next phase of its capital improvement project. View The Triumph of Hope 2018/19 Tuerk House Annual Report here.

Award of Excellence: “Designed by Moms” Family Birthplace Campaign

In the Integrated Communications category, Devaney & Associates and Carroll Hospital were given an Award of Excellence for the “Designed by Moms” Family Birthplace Campaign. In 2019, Carroll Hospital unveiled its all-new Family Birthplace, making it the second hospital in the nation to offer Neonatal Couplet Care Suites—a unique approach that allows moms to room with babies who are born prematurely or require specialized care, even after the mother is discharged. While this was an incredible advancement for the hospital and its community, many moms still did not view Carroll Hospital in the same light as bigger institutions.

Working with Team D&A, Carroll Hospital wanted to change the public’s perception of their level of care, while promoting the new and improved Family Birthplace and Neonatal Care services to expecting and future moms. Most importantly—they wanted to highlight the fact that the reimagined Family Birthplace was built by moms for moms, showing that the hospital used the input of real-life mothers to fuel the expansion.

Using mom-approved messaging and images, D&A created a marketing plan that included:

  • Programmatic digital advertising (display, mobile, and audio) and social media advertising to target prospective moms with extreme precision
  • Search engine marketing to reach women who were researching competitive hospitals
  • Print, billboard, and movie advertising to announce the expansion community-wide
  • Email marketing to prospective moms and referral sources, like OB/GYNs
  • Event sponsorships to reach expectant moms at family-friendly events

The results? Increased consumer confidence and an impressive pre-term birth percentage increase from 5.6% of all hospital births in 2018 to 9.5% of all births in 2019. See all that the Family Birthplace at Carroll Hospital has to offer.

Award of Excellence: Ingenuity Project Media Relations Campaign

Devaney & Associates and Ingenuity Project—a nonprofit overseeing an elite math and science curriculum for advanced middle and high school students in Baltimore City’s public schools—were recognized In the Media Relations Campaign for Non-Profit Associations category.

D&A set out to create a strategic media relations plan for Ingenuity Project that would secure publicity in print, broadcast and online outlets in the Baltimore area. The campaign would rely on press releases, pitch letters, and phone calls to communicate creative story angles promoting:

  • The Ingenuity Project as the elite program in Baltimore City Public Schools that prepares students for college and STEM careers.
  • The organization’s latest news and developments, including its expansion into James McHenry Middle School for the 2019/2020 school year.
  • The excellence of The Ingenuity Project’s math and science curriculum executed by its highly experienced teachers.
  • The successes achieved by both current and past Ingenuity Project students.

Between August 2019 and March 2020, the Ingenuity Project media relations campaign netted more than 10 featured placements in greater Baltimore media, including print, online, broadcast television, and radio outlets. These features not only highlighted the incredible accomplishments of the students, but the quality of the program and the exceptional opportunities offered to the students to connect with STEM leaders in their community. Learn more about the organization’s efforts here.

Award of Excellence: Project Sanctuary Comes to Maryland

The final Award of Excellence recognized Devaney & Associates’ work with Project Sanctuary in the category of Events/Celebrations, Fewer Than 7 Days. Project Sanctuary is a nonprofit organization providing therapeutic retreats and follow-up services to help military families heal and reconnect following deployment. The Colorado-based organization contacted Devaney & Associates to help them promote their first Maryland retreat, held at the Pearlstone Center in Reisterstown, MD.

The D&A PR team immediately began to research the history, mission, participants, and retreat background of Project Sanctuary, as well as the best media outlets to cover the event. Focusing on research and statistics regarding how military service impacts families, D&A created pitches that highlighted the benefits and activities of the retreat, as well as family stories that spoke to Project Sanctuary’s mission. The goal was to secure one print and one broadcast feature story in order to share the amazing work of the nonprofit.

After making some worthwhile connections and coordinating media opportunities, the Project Sanctuary retreat was featured in the following media outlets:

  • The front page of the Washington Post Metro section – reaching 88.8 million unique visitors nationwide online
  • An article in the September 2019 edition of At Ease Magazine – with a distribution of 100,000
  • A feature on WMAR-TV’s 5pm, 6pm and 11pm broadcasts and WBAL-TV’s 6pm and 11pm broadcasts – reaching a combined total of 92,400 daily viewers

Visit the Project Sanctuary website to learn more.

Our Clients are Raking in the Recognition this Fall!

At Devaney & Associates, we prioritize public image—handling all of the finer details of our clients’ reputation management so they don’t have to stress over the small stuff. Want to be recognized for all the right reasons? Feel free to fall back on us for support!

Autumn has been all about pumpkins, press releases, and promotion for our PR team. 

When it comes to our clients and their amazing accomplishments, we have a lot to be thankful for! Our director of public relations, Lindsay Hebert, has been actively helping clients gain exposure through media coverage, award recognition, and more.

Route One Apparel

The holiday shopping season is quickly approaching, and promoting small businesses is more important than ever this year. Lindsay has already secured coverage for Route One Apparel on WJZ and WBAL in advance of Small Business Saturday. Make sure you’re on the lookout for those appearances!


Maryland Manufacturing Extension Partnership (MD MEP)

What’s better than seeing Maryland’s small and mid-sized businesses succeed, especially after such a challenging year? Lindsay has promoted MD MEP‘s specialized programs and services—such as apprenticeship programs and free educational resources—in the regional media to help our local manufacturers grow their workforces and improve their processes.


Health Facilities Association of Maryland (HFAM)

Recently, HFAM president Joseph DeMattos was named a 2020 Leader in Health Care by the Baltimore Business Journal for his leadership and guidance in senior care during the pandemic. Lindsay wrote and submitted the nomination for this prestigious award—which helped ensure that Joe’s outstanding work did not go unnoticed.

Our PR Director, Lindsay, is excited to fall back to...

Lindsay is looking forward to getting outside and enjoying the fall weather as much as possible with her family and her dog Darcy! She also is excited to spend the upcoming holidays with her family—even if their celebrations are smaller and more laid back this year.

Is it time to turn over a new leaf when it comes to your marketing?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! Make sure you’re following us on FacebookInstagram, and Twitter and let us know what you’re looking forward to the most this fall!

A D&Ay to Remember: The Beginning of Devaney & Associates

The year was 1991. Diane Devaney tightened her grip on the steering wheel of her Toyota Corolla, waiting for the light to turn green. In 20 minutes, the FedEx office at BWI airport would close, meaning the artwork resting on her backseat would not make it in time to her client the following day. Finally, the light turned green and she floored it, the city of Baltimore disappearing in her rearview mirror.

One year before, Diane had sat at a table at Dalesio’s of Little Italy with her husband and another couple, Fritz and Beth Stratan. The Stratans, who owned a student travel agency, AESU, were one of Diane’s biggest clients. When the coffee came, the Stratans reluctantly announced that, while they loved working with Diane, the agency she currently worked for was charging too much. They were taking their business elsewhere.

That announcement sparked a very important conversation: “What if Diane started her own agency with their help?”

As reluctantly as the Stratans broached the subject, Diane accepted their offer. The Stratans gave her $10,000, plus enough to cover her salary for 10 months, and allowed her to work out of the AESU office, which covered most of her overhead. Devaney & Associates, Inc., was born.

Among the agency’s first clients were Health Care for the Homeless, St. Vincent de Paul (a leading provider of community services to people suffering from the effects of hunger, homelessness, and poverty in Baltimore), the Maryland Department of Agriculture, and, of course, AESU.

“It’s always been about what works for the client,” says Diane, looking back on that time period, which defined the agency’s ethos. “Putting the client first is putting yourself first.”

Diane’s other priority? Hiring good people. Hard workers who worked well together were her key to success. Right off the bat, Diane hired a graphic designer so she could spend more time tracking down leads and generating new business. This paid off when, after a year in business, Devaney & Associates turned a profit and was able to move into an unassuming office building in The Village of Cross Keys, where Diane’s golden retriever, Chardonnay, maintained a permanent residence.

Diane knew then that Devaney & Associates was going places. But on that cold November day in 1991, she only had her belief in herself to guide her. The front door of FedEx was locked, so she drove around back to the loading dock and parked, grabbing the artwork and hoisting herself onto the dock. She ducked under the overhead door, which had been left partially open.  A FedEx worker she knew saw her and took the package. She thanked him and climbed down to her car, driving home with a loose grip on the steering wheel.

Great Marketing is in our D&A

We’re a full-service agency that never settles. From brand development to media strategy, we’re here to deliver big results that will help your brand get the recognition it deserves. Contact us today to learn more and get started!

Devaney & Associates Gives Thanks for 20 Years with Susan Casey

Media planning is the art of determining and negotiating the best advertising platforms and placements to maximize your marketing ROI. Needless to say, it can be a very time consuming and complex process. Good thing you can fall back on the experts at D&A to handle it all for you!

Susan Casey, Media Director

This month, we’re celebrating the 20th anniversary of our media director, Susan “Suz” Casey! Susan began her reign as D&A’s media queen on Halloween of 2000 when digital advertising was in its infancy. Since then, she has kept our clients at the forefront of the digital revolution—helping brands capitalize on the value and power of digital advertising tools like geo-fencing and contextual targeting. (Don’t know what those are? Contact us to learn more!)

From her innovative media strategies which beautifully balance traditional and non-traditional tactics to her fierce negotiation skills that ensure our clients always get the best value for their media dollars, Susan has truly mastered the art form that is media planning so that you don’t have to.

Join us in raising a glass to 20 years of exceptional work from our beloved media director—and here’s to 20 more!

We're Grateful for Susan because...

  • Selena Brewer Mowery, LifeBridge Health: “I always appreciate Susan’s dry sense of humor, but also her eye for extreme detail. She’s very trustworthy and always wants what’s best for the client.”
  • Renee Landis, Account Executive at D&A: “I’m grateful for Suz because she’s so patient and organized. She always handles every situation with confidence and ease!”
  • Lisa D’Orsaneo, Account Manager at D&A: “Suz has been there from the start of my career at D&A. She has always been so helpful and considerate, and I’ve loved making memories with her. It has been a pleasure getting to work with her for the past nineteen years!”
  • Casey Boccia, Creative Director at D&A: “Susan has a wonderful work ethic and she never backs down from a challenge. Her quiet ferociousness is something that I’ve always admired about her.”

Want to work with a well-seasoned marketing, advertising, and PR firm?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! And make sure you’re following us on FacebookInstagram, and Twitter so you can stay up to date with all things D&A!

Devaney & Associates Earns a Silver Success in 2020 Davey Awards

Devaney & Associates was named a Silver Award Winner in the 2020 Davey Awards for its creative collaboration on the Carroll Hospital “Better Together” wall. The annual International Davey Awards honor the achievements of small, creative companies who thrive off of big ideas, rather than unlimited budgets.

In the midst of the coronavirus pandemic, the hospital’s leadership team reached out to D&A with an exciting request. They wanted to display their appreciation for their overworked staff who had put their lives at risk to care bravely for the hospital’s patients and provide a positive outlet that would showcase the hospital’s unity and strength.

Silver Winner: Carroll Hospital's "Better Together" Wall

Devaney & Associates’ creative team worked quickly and efficiently (with a tight deadline of two weeks and having to follow all COVID-19 protocols) to transform a dull wall in Carroll Hospital’s lobby into an interactive masterpiece.

Overall, the wall represents some of the core principles of Carroll Hospital: teamwork, resilience, and innovation.

About the Davey Awards

The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms, agencies, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year.

As the leading awards competition specifically for smaller agencies, the Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft,, MTV, Push., Publicis, Sesame Workshops,