Devaney & Associates was honored with four awards in the 37th Annual Healthcare Advertising Awards for its work with Carroll Hospital, Tuerk House, the Baltimore City Health Department, and Chase Brexton Health Care.
With more than 4,200 entries, this year’s Healthcare Advertising Awards is the largest healthcare advertising competition, as well as one of the 10 largest of all advertising competitions. All entries were carefully reviewed by an esteemed panel of judges based on qualities such as creativity, message effectiveness, consumer appeal, graphic design, and impact.
Silver Award: Carroll Hospital Family Birthplace Campaign
In the Total Ad Campaign category, Devaney & Associates was awarded a Silver for its efforts with Carroll Hospital’s Family Birthplace Campaign. The integrated campaign was designed to raise awareness for the hospital’s Family Birthplace expansion and cutting-edge Neonatal Couplet Care Program, while showcasing Carroll Hospital as a one of the top leaders in obstetric care.
Through stakeholder workshops, mom-approved messaging, and a digital advertising strategy built to reach online-research-savvy moms, the campaign was able to drastically change the prevailing consumer perception that Carroll Hospital can’t handle higher-risk obstetrics.
Silver Award: 2018/19 Tuerk House Annual Report Silver Award: Tuerk House Website
Devaney & Associates brought home two Silver Awards for its work with Tuerk House—a nonprofit drug and alcohol treatment facility in Baltimore City— and their 2018/19 annual report and website.
Throughout the annual report, Devaney & Associates used powerful photography, illustration, and stories to showcase the exceptional work that Tuerk House is doing to provide help and hope to those who struggle with addiction in our community and our state.
The website uses the same visual storytelling approach to reflect the nonprofit’s mission to “transform lives by providing help and hope for enduring recovery.” It was strategically designed to resonate to three distinct audiences—patients and their families, referral sources, and donors—while remaining true to the mission, services, and stories of those whose lives have been impacted by Tuerk House.
Merit Award: Baltimore City Health Department and Chase Brexton U=U Maryland Promotional Videos
In collaboration with the Baltimore City Health Department and Chase Brexton Health Care, Devaney & Associates’ U=U Maryland promotional videos were recognized as a Merit winner in the Digital Video category.
Undetectable Equals Untransmittable (U=U) means that people who are living with HIV who follow their treatment plan and maintain an undetectable viral load cannot pass the disease on to their sexual partners.
Through two short animated videos, Devaney & Associates was able to generate community awareness for this important breakthrough and drive people to the UEqualsUMaryland.org website to learn how to protect their sexual health.