Devaney & Associates Takes Home Four Healthcare Advertising Awards

Devaney & Associates was honored with four awards in the 37th Annual Healthcare Advertising Awards for its work with Carroll Hospital, Tuerk House, the Baltimore City Health Department, and Chase Brexton Health Care.

With more than 4,200 entries, this year’s Healthcare Advertising Awards is the largest healthcare advertising competition, as well as one of the 10 largest of all advertising competitions. All entries were carefully reviewed by an esteemed panel of judges based on qualities such as creativity, message effectiveness, consumer appeal, graphic design, and impact.

Silver Award: Carroll Hospital Family Birthplace Campaign

In the Total Ad Campaign category, Devaney & Associates was awarded a Silver for its efforts with Carroll Hospital’s Family Birthplace Campaign. The integrated campaign was designed to raise awareness for the hospital’s Family Birthplace expansion and cutting-edge Neonatal Couplet Care Program, while showcasing Carroll Hospital as a one of the top leaders in obstetric care.

Through stakeholder workshops, mom-approved messaging, and a digital advertising strategy built to reach online-research-savvy moms, the campaign was able to drastically change the prevailing consumer perception that Carroll Hospital can’t handle higher-risk obstetrics.

Silver Award: 2018/19 Tuerk House Annual Report Silver Award: Tuerk House Website

Devaney & Associates brought home two Silver Awards for its work with Tuerk House—a nonprofit drug and alcohol treatment facility in Baltimore City— and their 2018/19 annual report and website.

 Throughout the annual report, Devaney & Associates used powerful photography, illustration, and stories to showcase the exceptional work that Tuerk House is doing to provide help and hope to those who struggle with addiction in our community and our state.

The website uses the same visual storytelling approach to reflect the nonprofit’s mission to “transform lives by providing help and hope for enduring recovery.” It was strategically designed to resonate to three distinct audiences—patients and their families, referral sources, and donors—while remaining true to the mission, services, and stories of those whose lives have been impacted by Tuerk House.

Merit Award: Baltimore City Health Department and Chase Brexton U=U Maryland Promotional Videos

In collaboration with the Baltimore City Health Department and Chase Brexton Health Care, Devaney & Associates’ U=U Maryland promotional videos were recognized as a Merit winner in the Digital Video category.

 Undetectable Equals Untransmittable (U=U) means that people who are living with HIV who follow their treatment plan and maintain an undetectable viral load cannot pass the disease on to their sexual partners.

Through two short animated videos, Devaney & Associates was able to generate community awareness for this important breakthrough and drive people to the UEqualsUMaryland.org website to learn how to protect their sexual health.

View a complete list of the Healthcare Advertising Award winners here.

D&A and Chase Brexton U=U Videos Educate on HIV Treatment and Protection

U=U (Undetectable = Untransmittable) is a huge step forward in ending HIV and reducing the stigma that surrounds it.

Devaney & Associates joined forces with Chase Brexton Health Care, the Baltimore City Health Department, and 16West Studios to create three videos about the U=U movement in Maryland. The series was created as a way to educate the community about this important new public health initiative.

The videos are a part of the ongoing U=U Maryland campaign that Devaney & Associates has been developing with Chase Brexton Health Care on behalf of BCHD. The initiative first went statewide with the launch of our campaign website UEqualsUMaryland.org on World AIDS Day 2018.  

Get Educated…Learn About U=U

The first two educational videos served as a way to introduce U=U to the public and generate awareness about this breakthrough. In collaboration with 16West Studios, we created an animation style that was intentionally free of any constructs pertaining to race, gender, or sexual identity. In doing this, we made it clear that HIV impacts us all.

The short videos showcased how individuals who are living with HIV and following their treatment plans can maintain undetectable viral loads and therefore not transmit HIV to their sexual partners.

Our goal was to not only inform people about U=U, but to encourage viewers to learn how to protect their sexual health by visiting UEqualsUMaryland.org

Real People Talk: HIV Treatment = HIV Protection

In our third video—a testimonial video—we asked real people who live and work within the HIV community to tell their stories and experiences with U=U.

HIV community activist Melanie Reese shared her thoughts on the movement: “Everybody has an HIV status. You’re either negative or positive. There’s nothing wrong with being HIV positive. You don’t have to be afraid of getting a test or finding out what your status is—life goes on.”

We had the pleasure of working with HIV specialists, healthcare workers, and members of the HIV activist community to bring positivity, hope, and straight talk to the general public, in hopes to end the stigma around HIV and encourage individuals to get tested, treated, or educated on the matter.

Go to UEqualsUMaryland.org to learn how to do your part, protect your sexual health, and join the conversation to end HIV!

Our Historic Trentham Mansion is One of Maryland's Coolest Spaces

We’re proud to share that our building, the Historic Trentham Mansion, is one of 30 locations chosen for The Daily Record’s first list of Maryland’s Coolest Spaces! Want to know what makes our mansion so cool? Keep reading to find out:

Imagine waking up every day and going to work at an 18th century mansion that is rumored to be haunted by the spirit of a former resident. This unique scenario is a workday reality for the women of Devaney & Associates, a full-service advertising, marketing, and public relations agency in Owings Mills, Maryland. We have been lucky enough to call the timeless Trentham Mansion home since June 2015; however, the historic house still remains a key part of Baltimore County’s architectural history. So, what exactly makes our workspace cool? It begins where most stories do, by looking back at the Trentham Mansion’s fascinating history.

taking a step back in time

The estate was built in 1746, by Reverend Thomas Cradock, on top of the land that was given to him as dowry when he married High Sheriff John Risteau’s daughter, Catherine Risteau. Cradock named the building after the Free School of Trentham in Staffordshire, England, where he had once taught. Besides living in the mansion, the Cradock couple also ran a boarding school for boys on the grounds.

The original home was damaged by a fire in 1857 and rebuilt in 1860; however, the octagonal bathhouse, that still sits at the mansion’s entrance, dates back to 1747 and has been restored to preserve the building’s rich history and design.

The magic D&A Touch

As an agency, we have had the freedom to modify the mansion to fit a business environment and to reflect our style while preserving its history. Our art directors played a key role in personalizing the workspace with custom light fixtures and vibrant color schemes and décor that adorn the walls and floors.

Some interesting aspects in our office include soundproof floral panels in our conference room, a loft with a clawfoot bathtub, and a Sandtown Millworks table made out of wood reclaimed from old Baltimore row houses. Our property also features an outdoor area that has a historic smokehouse with four potbelly stoves, several decks, a fireplace, and a grille. This entertainment space has allowed us to host office events and parties for the community and our clients.

Our resident ghost

And what would a historic mansion be without a ghost that haunts its halls? The ghost is believed to be Catherine Cradock, a descendent of Reverend Thomas Cradock, who was murdered at home by a vagrant who had been residing in the mansion’s barn. While she doesn’t give us much trouble, we have blamed a few bizarre incidents on her presence.

Why we love our mansion

The Historic Trentham Mansion is a special space for many reasons. From its captivating past to its haunted tendencies, the former boarding school turned agency headquarters is a one-of-a-kind building that reflects the personality of the people who inhabit it and the work that we do.

Devaney & Associates Welcomes New Clients to the Family

At Devaney & Associates we specialize in building long-term client relationships. As we usher in the new decade, we also welcome the opportunity to work with new clients. We have had the honor of being tapped by some of the region’s top brands to lead their latest marketing and PR initiatives.

As we start this next chapter, we would like to take a moment to introduce some of our newest clients.

Dunbar security solutions

Dunbar Security Solutions takes safety to the next level. With 360-degree protection, they provide the ultimate security solutions through the fusion of highly skilled staff and state-of-the-art technology. The family-owned business specializes in security for industrial facilities, corporate properties, and premium residential areas.

Dunbar Security Products

As a branch of The Dunbar Companies, Dunbar Security Products creates and administers a specialized line of safeguard banking supplies. Dunbar Security Products offers a substantial line of cash-handling commodities, their most well-known being their unique “tamper-evident” bank deposit bags.

Second Chance

The name says it all. Second Chance is a nonprofit that dedicates its time and talent to deconstructing homes and buildings in order to salvage the useable materials, within and outside the properties, for reselling purposes. If you’ve been to Baltimore, there’s a good chance that you’ve passed their grand (200,000 square foot) secondhand shop. Not only does this nonprofit provide the recovered materials with a literal second chance, but the revenue earned at the retail space also provides job training and personal growth for individuals in the Baltimore area who face employment barriers.

Rachuba

As a 3rd generation family-owned business, Rachuba has over 40 years of expertise in an array of real estate services. With an expansive portfolio including property management, facilities management, custom home building, commercial construction, and real estate consulting, Rachuba has made its name as a company with the experience and means to make any real estate project a reality.

We are so excited to have the opportunity to work with these brands, and we can’t wait to see what the future holds for each of these agency-client relationships.

Do you want big marketing results? Contact us today to see why the region’s top brands choose Devaney & Associates.

Devaney & Associates Wins Gold in 2019 Davey Awards

Devaney & Associates was named a Gold Award Winner in the 2019 Davey Awards for its work on the 2018/19 Tuerk House Annual Report. It was 1 of only 7 entries worldwide to be honored with the Gold Award in the Design/Print: Annual Reports category.

Throughout the report, Devaney & Associates used powerful photography, illustration, and storytelling to bring to light the critical work Tuerk House—a pioneering drug and alcohol treatment facility in Baltimore City—is doing to combat addiction in our community and our state. 

Gold winner: 2018/19 Tuerk house annual report

about the davey awards

Created as an international forum for smaller agencies that don’t have the resources of the industry “Goliaths,” the annual Davey Awards honors the achievements of the “Creative Davids”—those who derive strength from big ideas, rather than stratospheric budgets.

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo! and many more.

Devaney & Associates a Two-Time Winner at Public Relations Society of America 2019 Best in Maryland Awards

Devaney & Associates received two awards from the Public Relations Society of America (PRSA), Maryland Chapter at the 2019 Best in Maryland award celebration held December 4.

Best in Maryland Award: U=U Maryland Website

Devaney & Associates and Chase Brexton Health Care received the Best in Maryland honor in the Website category for the Baltimore City Health Department’s U=U Maryland website (uequalsumaryland.org). The website is the cornerstone of a campaign designed to raise awareness around the fact that people living with HIV cannot transmit the disease sexually if they follow their treatment plan and maintain an undetectable viral load. In other words, undetectable equals untransmittable (U=U).

Devaney & Associates built the website using input from state and city health leaders; HIV specialists from the state’s leading health care systems; community HIV health care workers; and members of the HIV activist community, and then beta-tested it across a diverse sector of Baltimore City residents. 

After the final site was unveiled at Baltimore City’s World AIDS Day 2018 celebration, it captured the attention of the Prevention Access/International U=U campaign and its founder, Bruce Richman. In an email to the U=U Maryland team, Richman praised: “You’ve done an amazing job making the [U=U] message clear and celebratory—and your website is truly the best I’ve seen in the U.S.”

Go to UEqualsUMaryland.org to view the work and learn more about this health care breakthrough. 

Award of Excellence: Vectren “Don’t Be That Guy” Public Safety Campaign

Devaney & Associates also took home an Award of Excellence in the Public Service Campaign category for our work with Vectren, a natural gas and electricity provider serving Indiana and Ohio. 

Public Service Campaign Vectren

The award-winning campaign—“Don’t Be That Guy”—featured an animated character (That Guy) who ignores all the basic rules of natural gas safety, much to the dismay of those around him. Using a combination of pre-roll video, display, and digital radio advertising, the campaign drove users to an educational microsite where they could learn the facts about natural gas safety and take a safety quiz for the chance to win a weekly sweepstakes.

The campaign resonated with audiences, delivering a 66% video completion rate and a .10% blended clickthrough rate, beating industry benchmarks. Post-campaign surveys proved that the campaign helped increase audience awareness, with up to 86% of the audience understanding the key messages.

You can view the campaign and our case study here.