Our Clients are Raking in the Recognition this Fall!

At Devaney & Associates, we prioritize public image—handling all of the finer details of our clients’ reputation management so they don’t have to stress over the small stuff. Want to be recognized for all the right reasons? Feel free to fall back on us for support!

Autumn has been all about pumpkins, press releases, and promotion for our PR team. 

When it comes to our clients and their amazing accomplishments, we have a lot to be thankful for! Our director of public relations, Lindsay Hebert, has been actively helping clients gain exposure through media coverage, award recognition, and more.

Route One Apparel

The holiday shopping season is quickly approaching, and promoting small businesses is more important than ever this year. Lindsay has already secured coverage for Route One Apparel on WJZ and WBAL in advance of Small Business Saturday. Make sure you’re on the lookout for those appearances!

 

Maryland Manufacturing Extension Partnership (MD MEP)

What’s better than seeing Maryland’s small and mid-sized businesses succeed, especially after such a challenging year? Lindsay has promoted MD MEP‘s specialized programs and services—such as apprenticeship programs and free educational resources—in the regional media to help our local manufacturers grow their workforces and improve their processes.

 

Health Facilities Association of Maryland (HFAM)

Recently, HFAM president Joseph DeMattos was named a 2020 Leader in Health Care by the Baltimore Business Journal for his leadership and guidance in senior care during the pandemic. Lindsay wrote and submitted the nomination for this prestigious award—which helped ensure that Joe’s outstanding work did not go unnoticed.

Our PR Director, Lindsay, is excited to fall back to...

Lindsay is looking forward to getting outside and enjoying the fall weather as much as possible with her family and her dog Darcy! She also is excited to spend the upcoming holidays with her family—even if their celebrations are smaller and more laid back this year.

Is it time to turn over a new leaf when it comes to your marketing?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! Make sure you’re following us on FacebookInstagram, and Twitter and let us know what you’re looking forward to the most this fall!

A D&Ay to Remember: The Beginning of Devaney & Associates

The year was 1991. Diane Devaney tightened her grip on the steering wheel of her Toyota Corolla, waiting for the light to turn green. In 20 minutes, the FedEx office at BWI airport would close, meaning the artwork resting on her backseat would not make it in time to her client the following day. Finally, the light turned green and she floored it, the city of Baltimore disappearing in her rearview mirror.

One year before, Diane had sat at a table at Dalesio’s of Little Italy with her husband and another couple, Fritz and Beth Stratan. The Stratans, who owned a student travel agency, AESU, were one of Diane’s biggest clients. When the coffee came, the Stratans reluctantly announced that, while they loved working with Diane, the agency she currently worked for was charging too much. They were taking their business elsewhere.

That announcement sparked a very important conversation: “What if Diane started her own agency with their help?”

As reluctantly as the Stratans broached the subject, Diane accepted their offer. The Stratans gave her $10,000, plus enough to cover her salary for 10 months, and allowed her to work out of the AESU office, which covered most of her overhead. Devaney & Associates, Inc., was born.

Among the agency’s first clients were Health Care for the Homeless, St. Vincent de Paul (a leading provider of community services to people suffering from the effects of hunger, homelessness, and poverty in Baltimore), the Maryland Department of Agriculture, and, of course, AESU.

“It’s always been about what works for the client,” says Diane, looking back on that time period, which defined the agency’s ethos. “Putting the client first is putting yourself first.”

Diane’s other priority? Hiring good people. Hard workers who worked well together were her key to success. Right off the bat, Diane hired a graphic designer so she could spend more time tracking down leads and generating new business. This paid off when, after a year in business, Devaney & Associates turned a profit and was able to move into an unassuming office building in The Village of Cross Keys, where Diane’s golden retriever, Chardonnay, maintained a permanent residence.

Diane knew then that Devaney & Associates was going places. But on that cold November day in 1991, she only had her belief in herself to guide her. The front door of FedEx was locked, so she drove around back to the loading dock and parked, grabbing the artwork and hoisting herself onto the dock. She ducked under the overhead door, which had been left partially open.  A FedEx worker she knew saw her and took the package. She thanked him and climbed down to her car, driving home with a loose grip on the steering wheel.

Great Marketing is in our D&A

We’re a full-service agency that never settles. From brand development to media strategy, we’re here to deliver big results that will help your brand get the recognition it deserves. Contact us today to learn more and get started!

Devaney & Associates Gives Thanks for 20 Years with Susan Casey

Media planning is the art of determining and negotiating the best advertising platforms and placements to maximize your marketing ROI. Needless to say, it can be a very time consuming and complex process. Good thing you can fall back on the experts at D&A to handle it all for you!

Susan Casey, Media Director

This month, we’re celebrating the 20th anniversary of our media director, Susan “Suz” Casey! Susan began her reign as D&A’s media queen on Halloween of 2000 when digital advertising was in its infancy. Since then, she has kept our clients at the forefront of the digital revolution—helping brands capitalize on the value and power of digital advertising tools like geo-fencing and contextual targeting. (Don’t know what those are? Contact us to learn more!)

From her innovative media strategies which beautifully balance traditional and non-traditional tactics to her fierce negotiation skills that ensure our clients always get the best value for their media dollars, Susan has truly mastered the art form that is media planning so that you don’t have to.

Join us in raising a glass to 20 years of exceptional work from our beloved media director—and here’s to 20 more!

We're Grateful for Susan because...

  • Selena Brewer Mowery, LifeBridge Health: “I always appreciate Susan’s dry sense of humor, but also her eye for extreme detail. She’s very trustworthy and always wants what’s best for the client.”
  • Renee Landis, Account Executive at D&A: “I’m grateful for Suz because she’s so patient and organized. She always handles every situation with confidence and ease!”
  • Lisa D’Orsaneo, Account Manager at D&A: “Suz has been there from the start of my career at D&A. She has always been so helpful and considerate, and I’ve loved making memories with her. It has been a pleasure getting to work with her for the past nineteen years!”
  • Casey Boccia, Creative Director at D&A: “Susan has a wonderful work ethic and she never backs down from a challenge. Her quiet ferociousness is something that I’ve always admired about her.”

Want to work with a well-seasoned marketing, advertising, and PR firm?

Fall back on Devaney & Associates to generate BIG results with brains, hustle, and heart! And make sure you’re following us on FacebookInstagram, and Twitter so you can stay up to date with all things D&A!

Devaney & Associates Earns a Silver Success in 2020 Davey Awards

Devaney & Associates was named a Silver Award Winner in the 2020 Davey Awards for its creative collaboration on the Carroll Hospital “Better Together” wall. The annual International Davey Awards honor the achievements of small, creative companies who thrive off of big ideas, rather than unlimited budgets.

In the midst of the coronavirus pandemic, the hospital’s leadership team reached out to D&A with an exciting request. They wanted to display their appreciation for their overworked staff who had put their lives at risk to care bravely for the hospital’s patients and provide a positive outlet that would showcase the hospital’s unity and strength.

Silver Winner: Carroll Hospital's "Better Together" Wall

Devaney & Associates’ creative team worked quickly and efficiently (with a tight deadline of two weeks and having to follow all COVID-19 protocols) to transform a dull wall in Carroll Hospital’s lobby into an interactive masterpiece.

Overall, the wall represents some of the core principles of Carroll Hospital: teamwork, resilience, and innovation.

About the Davey Awards

The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms, agencies, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year.

As the leading awards competition specifically for smaller agencies, the Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops,

Fall Back on Devaney & Associates this Season

Autumn is finally here, and work is ramping up! As the leaves change outside, so do your marketing needs. If you’re looking for some fresh, new ways to spice up your campaigns—look no further! Fall back on Devaney & Associates to handle all of your projects for you.

While many exciting opportunities are beginning to pile up at D&A, a few of our team members have already raked in some fall successes. Here’s a glimpse at how our founder and president, Diane, started this season of thankfulness and growth!

Diane Devaney, Founder & President

After many years of diligence and dedication, Diane was honored with the Trailblazer in Entrepreneurship Award from Women in Business at the Center Club. Having founded Devaney & Associates in 1991, Diane credits her company’s success to the great people she has encountered throughout her entrepreneurial journey—employees, clients, business advisors, mentors, and more.

When asked about her recent honor, Diane shared her thoughts, “We have learned, grown, and excelled as a team, and we couldn’t be more thankful for our clients who have trusted us and given us the opportunity to do great work!”

Diane is ready to fall back to...

Diane and her family are ready to fall back to football (Go Ravens!) and autumn walks with their dog, Dixie. This month she will be celebrating a special milestone—her oldest son is getting married!

Want to bring some new ideas to the table?

Lean on D&A for support when it comes to your marketing plans! Contact us today to get started!

Devaney & Associates Wins Best of Show at the 2020 National Mature Media Awards

Devaney & Associates received Best of Show honors at the 2020 National Mature Media Awards for our work with Edenwald Senior Living’s Resident Recruitment Campaign. The campaign was 1 of only 5 entries to secure this highest honor, and the sole winner in the Marketing and Advertising Campaign category. This year’s Best of Show winners included:

  • Best Social Media: AARP Instagram, AARP
  • Best Total Program—Health Promotion & Wellness: Pets & Seniors, Home Instead Senior Care and Sit and Be Fit Lymphatic Health Resources, Sit and Be Fit
  • Best Publications/Editorial — Article: Marijuana and Your Health, AARP
  • Best Brochure/Booklet — Health Promotion & Wellness: 2020 Wellness Guide, Tufts Health Plan Medicare Preferred
  • Best Marketing/Advertising Campaign: Edenwald Resident Recruitment Campaign, Devaney & Associates

Breaking Down the Edenwald Resident Recruitment Campaign

In January 2019, the leadership at Edenwald, a continuing care retirement community in Towson, conducted an analysis of their marketing, and how it was impacting resident recruitment.

Past tactics were not delivering the results that the Edenwald team had hoped for, so they reached out to Devaney & Associates in an effort to make a change. Together, we discovered that they were not capitalizing on some of their best sales and marketing tools, including their Constant Contact database, event invites, and social media pages to recruit new residents. Working with Edenwald’s leadership and sales team, Team D&A established the following goals for future campaigns:

  •  Raise awareness for Edenwald with seniors in Towson and surrounding areas
  • Increase interest and inquiries from potential residents
  •  Reengage the “active lead” base—prospects who has previously inquired about Edenwald
  •  Increase monthly event attendance
  •  Grow Edenwald’s Facebook audience to increase inquiries and awareness

High-Quality Solutions Deliver Impressive Results

After hearing from Edenwald leadership about their concerns with current marketing tactics, Team D&A got to work on a monthly marketing schedule that would engross the senior audience—including those who were unfamiliar with Edenwald and individuals who had previously inquired about their community. The campaign was centered around direct, personalized communication, including:

  • Maintaining the client’s event postcards each month, but with new, distinctive themes that spoke to the senior audience, followed by emails to Edenwald’s active lead list in Constant Contact
  • Deploying emails with digital retargeting ads to more than 60,000 senior and adult children prospects
  • Running Facebook ad campaigns which promoted their events, the community, and the page
  • Creating a schedule for engaging content to post on social media, and maintaining the page with frequent posts

Thanks to the collaborative efforts of the client and our marketing team, the recruitment campaign brought interested individuals to Edenwald’s front door; with promoted events reaching capacity, a 171% increase in the Edenwald Facebook audience, and a 96% occupancy rate.

About the 2020 National Mature Media Awards

The awards program, presented by the Mature Market Resource Center, recognizes the nation’s uppermost marketing, communications, educational materials, and programs designed and produced for those in the senior community. This year’s entries were reviewed by a renowned panel of experts from across the country. Entries were scored with a rating scale of 1 to 100, and were judged based on overall content, quality of design, creativity, and significance relating to the senior market.

To view a complete list of winners from the 2020 National Mature Media Awards, please click here.