5 Ways to Get Your Website to Do More for Your Brand
Worried that your website isn’t on par with your brand? See how we worked with Lead4Life, Inc.—a community-based organization that helps underserved youth, adults, and families overcome significant life obstacles—to modernize their website and house their program information, referral tools, participant resources, and more.
1. Don't just tell. Show and tell.
Many brands fall into the trap of simply telling users what they do. But your website visitors want to know that you can deliver. With Lead4Life, we wove real success stories from participants and staff throughout their site to show the life-changing difference that they make in people’s lives.
2. Ensure Everything Has Its Place
Does your website have the deeper content users seek when they’re evaluating your brand? We created individual pages that expanded on Lead4Life’s programs—providing detailed descriptions, a participant profile, a breakdown of services, the location, and how to learn more or refer a participant for each program.
3. Keep Your Site Consistently Updated
If your website—especially your home page—isn’t regularly updated, users will assume your brand is stale. Because Lead4Life is extremely involved in the community, we showed them how to build and maintain an online newsroom, so they can keep current and future participants, family members, donors, and more informed and engaged with the brand.
4. Give Your Visitors the Tools to Become Clients
Your site’s number one job is to convert visitors into leads and customers. For L4L, a new website could also be a tool to generate referrals. With their help, we were able to bring their referrals online by gathering valuable information about their intake process and presenting it on the website in a way that was easy to find and navigate.
5. First impressions matter–visually appealing websites keep people's attention.
So, your website is chock-full of information, but it’s important that it’s also visually appealing! With Lead4Life, our creative team blended a clean layout for desktop and mobile viewing, with uplifting imagery that showcases the organization’s village-styled approach. Our goal was to make website visitors feel inspired, welcomed, and understood—no matter how they accessed the site!