Devaney & Associates Launches Total Health Care Website

Grandfather gives grandson piggy back ride at health care center

It is Webapalooza at Devaney & Associates—a celebration of our clients’ NEW website launches. Every site we create combines our exhaustive research, creativity, technological know-how, and well-oiled  project management to give our clients 3 unbeatable advantages:

  1. Brand-building custom design and content
  2. A clear-cut strategy to convert visitors into leads or customers
  3. Content marketing tools to keep site visitors (and search engines!) engaged.

Total Health Care: A Federally Qualified Health Center

For our first Webapalooza entry, we’re celebrating the launch of Total Health Care’s new site:

Total Health Care is a federally qualified health center (FQHC)—a community-based health care provider that receives funds from the US Department of Health & Human Services’ Health Resources and Services Administration (HRSA) to provide primary care services in underserved areas.

Before: Total Health Care’s Website Challenges

Challenge #1: The nonprofit had not updated its website in a significant number of years. The site was out of date and frustrating to update.

Challenge #2: The former site also lacked messaging for donors. Donor-centric messaging is critical for Total Health Care because there is a misconception that the federal government provides the center sufficient funding to help serve patients’ needs.

Challenge #3: The existing site was not patient friendly. It was difficult to navigate and lacked features that other FQHCs offer, like appointment requests.

After: A Website That’s Just What the Doctor Ordered

To kick things off, we hosted a discovery workshop with various members of the Total Health Care team, including the medical director and development director, to ensure the site would meet the organization’s—and the patients’—needs.

We then wrote and designed a new site that focused on two main audiences: patients and donors. Our team designed an information architecture that would help guide patients through the site and give them multiple ways to connect with the exact services they were seeking, while also making it easy for donors to donate and discover other ways to get involved in the mission.

Total Health Care home page design
Total Health Care website interior page design

Copy addressed the FQHC “funding misconception” head on, to help a new fund development team in their quest to position Total Health Care as a nonprofit first, FQHC second.

Just as importantly, the WordPress interface was easy for the marketing team to digest. The client was so happy, they made the final edits to the site themselves. 

Let’s Make Website Magic

When you work with Devaney & Associates on a website project, you get the full suite of digital services, PLUS a seasoned marketing team who will design a site to meet your big picture objectives, not just look pretty.

We don’t just migrate content, we write it. We jump in the trenches and figure out host transfer issues or why old domains are not redirecting. And we will never inundate you with tech speak so your eyes glaze over, and we sound cool. Nor will we leave you to your own devices to navigate the digital landscape alone.

Want to learn more? Give us a call at 410-296-0800 or contact us online and share your website challenges with us.

3 Reasons to Think Twice Before Cutting Corners on Your Website

Illustration of a rocket launching out of a website, conveying the concept of a website launch

With the proliferation of DIY website builder tools and “fast and cheap” web development solutions, it’s perfectly reasonable for brands to wonder why they should invest in an agency-built website instead.

For starters, having a full-service ad agency handle your entire website development project saves you a ton of time and headaches. Plus, an agency has the expertise—and the accountability—to handle all the technological hiccups that are a normal (but frustrating) part of the web development process.

But that’s not all. Here are 3 more reasons why you should think twice before cutting corners on one of your most valuable marketing assets.

1. Your Website Should Protect Your Brand

DIY and “fast and cheap” solutions traditionally rely on design templates to get your job done. The result: a cookie-cutter website that probably looks and sounds like a lot of other websites in your industry.

An integrated advertising agency like Devaney & Associates is different. Our team of designers and writers create custom websites and content for every client. No two sites are alike. Each is a reflection of the client’s unique brand look, voice, and positioning.

When you consider how many consumers rely on the Internet to inform their purchasing decisions, that level of website customization is essential to making your brand stand out from the competition.

2. Your Website Should Be a Strategic Engine

DIY and “fast and cheap” solutions may give you a nice looking site. But how hard is your site working?

A marketing agency like Devaney & Associates reframes the website development process as a strategic marketing process. Our goal is to make sure your site isn’t just an online brochure—but a marketing tool that helps you convert visitors into leads and customers.

And—as any marketing agency will tell you—the “if you build it, they will come” philosophy doesn’t work with websites. Having a full-service marketing partner like Devaney & Associates gives you a comprehensive strategy for getting traffic to your website, converting the traffic into customers, and retaining those customers after the initial transaction.

3. Your Website Should Always Feel Fresh

You know those super-outdated magazines in your dentist’s waiting room? An outdated website has the same depressing feel for your visitors.

Fresh content, such as regular blog posts and newsroom updates, tells your visitors that your brand is dynamic and open for business. Just as importantly, fresh content tends to get a higher ranking in search engines like Google, especially on topics that are frequently evolving.

“But who has time to constantly update their site,” you ask? A marketing agency does. At Devaney & Associates, we take the burden of website maintenance and content creation off our clients’ shoulders. We plan content schedules, draft content that’s optimized, shareable, and easy to repurpose across all your digital channels, and execute strategies to drive people to your new content.

Is your website working hard enough?

In addition to website development, Devaney & Associates offers website audits, refreshes, content management support, and more. Contact us today to learn how we can achieve your marketing goals!

Carroll Hospital featured in Marketing Healthcare Today

Marketing Healthcare Today, a national quarterly publication, has profiled Devaney & Associates’ and Carroll Hospital’s “Health Esteem” campaign in its latest issue. It is one of just 5 campaigns from across the nation to be featured in this edition.

The Health Esteem campaign has also been honored with Silver Awards by two national healthcare marketing competitions (Aster Awards and Healthcare Advertising Awards) and received the 2019 Award of Excellence for Community Relations from the Mid-Atlantic Society for Healthcare Strategy and Market Development.

The campaign’s goal was to promote Care Connect, a free health navigation service designed to connect community members with solutions to all their healthcare questions. The campaign succeeded in boosting call volumes to the service by 7.3% and achieved a digital newspaper ad clickthrough rate 24x higher than the industry benchmark for all display advertising.

It’s just the latest success story in our rewarding 20-plus-year relationship with Carroll Hospital. See all the ways we’ve helped the hospital here >