Fall Back on Devaney & Associates this Season

Autumn is finally here, and work is ramping up! As the leaves change outside, so do your marketing needs. If you’re looking for some fresh, new ways to spice up your campaigns—look no further! Fall back on Devaney & Associates to handle all of your projects for you.

While many exciting opportunities are beginning to pile up at D&A, a few of our team members have already raked in some fall successes. Here’s a glimpse at how our founder and president, Diane, started this season of thankfulness and growth!

Diane Devaney, Founder & President

After many years of diligence and dedication, Diane was honored with the Trailblazer in Entrepreneurship Award from Women in Business at the Center Club. Having founded Devaney & Associates in 1991, Diane credits her company’s success to the great people she has encountered throughout her entrepreneurial journey—employees, clients, business advisors, mentors, and more.

When asked about her recent honor, Diane shared her thoughts, “We have learned, grown, and excelled as a team, and we couldn’t be more thankful for our clients who have trusted us and given us the opportunity to do great work!”

Diane is ready to fall back to...

Diane and her family are ready to fall back to football (Go Ravens!) and autumn walks with their dog, Dixie. This month she will be celebrating a special milestone—her oldest son is getting married!

Want to bring some new ideas to the table?

Lean on D&A for support when it comes to your marketing plans! Contact us today to get started!

Summer Spotlight: Catching Up With Our Creative & Media Directors

Team D&A has been hard at work this summer, while also making memories that will last a lifetime. Check out our creative and media directors’ recent hot projects and summer fun!

Casey Boccia, Creative Director

Hot Project: Casey joined forces with Chase Brexton Health Care, the Baltimore City Health Department, and 16West Studios to create three videos about the U=U—Undetectable = Untransmittable public health initiative in Maryland. The short videos showcased how individuals who are living with HIV and following their treatment plans can maintain undetectable viral loads, meaning they cannot transmit HIV to their partners. The goal: educate Marylanders on how they can stop the spread of HIV and end the stigma around the disease. To achieve this, Casey worked with HIV specialists, healthcare workers, and members of the HIV activist community to create a dialogue and platform that brings positivity, hope, and straight talk to the public. 

Creating Sunshine: Casey and her husband have been finding creative ways to keep their two boys entertained (and exhausted!) this summer. Adventures have included camping in West Virginia, hiking to a ghost town in Maryland, Nerf wars at the park, biking around Baltimore City, and adding an inflatable pool to their roof deck!

Susan Casey, Media Director

Hot Project: Our media director, Susan, has had a jam-packed summer working with Presbyterian Senior Living! The hot project started off strong with a large corporate campaign thanking essential staff at their various communities, coupled with positive messaging ads to keep spirits strong during a challenging time. Susan placed over 70 ads in 17 regions targeting the organization’s different senior living communities. In addition to her work with their larger summer campaign, Susan has managed all other placements for Presbyterian Senior Living, including digital and print advertisements to build overall awareness, promote their personal care and assisted living services, recruit staff, and promote events. 

Creating Sunshine: When she’s not placing ads or planning media strategies, she enjoys spending time with her family, reading, and trying new recipes centered around crops in her husband’s garden. One of Susan’s favorite memories from this summer is taking a trip to Lewes, DE and going on a sunset cruise to dolphin watch!

Want to soak up the sun all summer long?

We’re here to help you make BIG summer memories! Contact us today to start your journey to marketing success with Devaney & Associates.

Devaney & Associates Wins Best of Show at the 2020 National Mature Media Awards

Devaney & Associates received Best of Show honors at the 2020 National Mature Media Awards for our work with Edenwald Senior Living’s Resident Recruitment Campaign. The campaign was 1 of only 5 entries to secure this highest honor, and the sole winner in the Marketing and Advertising Campaign category. This year’s Best of Show winners included:

  • Best Social Media: AARP Instagram, AARP
  • Best Total Program—Health Promotion & Wellness: Pets & Seniors, Home Instead Senior Care and Sit and Be Fit Lymphatic Health Resources, Sit and Be Fit
  • Best Publications/Editorial — Article: Marijuana and Your Health, AARP
  • Best Brochure/Booklet — Health Promotion & Wellness: 2020 Wellness Guide, Tufts Health Plan Medicare Preferred
  • Best Marketing/Advertising Campaign: Edenwald Resident Recruitment Campaign, Devaney & Associates

Breaking Down the Edenwald Resident Recruitment Campaign

In January 2019, the leadership at Edenwald, a continuing care retirement community in Towson, conducted an analysis of their marketing, and how it was impacting resident recruitment.

Past tactics were not delivering the results that the Edenwald team had hoped for, so they reached out to Devaney & Associates in an effort to make a change. Together, we discovered that they were not capitalizing on some of their best sales and marketing tools, including their Constant Contact database, event invites, and social media pages to recruit new residents. Working with Edenwald’s leadership and sales team, Team D&A established the following goals for future campaigns:

  •  Raise awareness for Edenwald with seniors in Towson and surrounding areas
  • Increase interest and inquiries from potential residents
  •  Reengage the “active lead” base—prospects who has previously inquired about Edenwald
  •  Increase monthly event attendance
  •  Grow Edenwald’s Facebook audience to increase inquiries and awareness

High-Quality Solutions Deliver Impressive Results

After hearing from Edenwald leadership about their concerns with current marketing tactics, Team D&A got to work on a monthly marketing schedule that would engross the senior audience—including those who were unfamiliar with Edenwald and individuals who had previously inquired about their community. The campaign was centered around direct, personalized communication, including:

  • Maintaining the client’s event postcards each month, but with new, distinctive themes that spoke to the senior audience, followed by emails to Edenwald’s active lead list in Constant Contact
  • Deploying emails with digital retargeting ads to more than 60,000 senior and adult children prospects
  • Running Facebook ad campaigns which promoted their events, the community, and the page
  • Creating a schedule for engaging content to post on social media, and maintaining the page with frequent posts

Thanks to the collaborative efforts of the client and our marketing team, the recruitment campaign brought interested individuals to Edenwald’s front door; with promoted events reaching capacity, a 171% increase in the Edenwald Facebook audience, and a 96% occupancy rate.

About the 2020 National Mature Media Awards

The awards program, presented by the Mature Market Resource Center, recognizes the nation’s uppermost marketing, communications, educational materials, and programs designed and produced for those in the senior community. This year’s entries were reviewed by a renowned panel of experts from across the country. Entries were scored with a rating scale of 1 to 100, and were judged based on overall content, quality of design, creativity, and significance relating to the senior market.

To view a complete list of winners from the 2020 National Mature Media Awards, please click here.

D&A Summer Successes: From Branding Expertise to Design Skills

Summer is here to stay, and as the heat index rises, so do the hot jobs at Devaney & Associates. So, crank up that AC, because Team D&A is back with a few more exciting summer projects and sunshine-filled fun!

Renee Landis, Account Executive

Hot Project: Telecommunications Access of Maryland (TAM) is a state agency dedicated to helping Marylanders who have difficulty using a standard telephone. This summer, Renee led TAM through a significant rebranding as the organization moved from the Maryland Department of Information Technology to the Department of Disabilities. Under her guidance, the client unveiled a new branding hierarchy and new logos for their parent brand and their two flagship programs, Maryland Relay and the Maryland Accessible Telecommunications (MAT) program. She is now working with Maryland Relay’s team to roll out the new brand across countless communications materials, from newsletters to applications.

Creating Sunshine: Renee’s summer has been full of amazing moments. Some of her highlights include kayaking with friends and family, spending the week at the beach, and most importantly, getting engaged to her amazing fiancé! 

Jordan Levush, Graphic Designer

Hot Project: Jordan has flexed her creative capabilities all summer long with her design work for BoMark Technology Group—a trusted leader in contracting and installation services for information technology systems! Each month, Jordan delivers with email blasts that are not only visually engaging and fun, but consistent with the BoMark branding. These attention-grabbing monthly updates—along with valuable metrics and tracking, including a 17% unique opens rate average, 4% unique clicks average, and a 23% click to open rate average— help BoMark Technology Group connect with current and past customers, while building meaningful relationships with prospects and leads.

Creating Sunshine: When she’s not busy designing eye-catching graphics, Jordan loves to spend her free time playing (or swimming!) with her dog and tending to her house plants. This summer, she added several new additions to her growing collection—brightening up her work-from-home space and making her coworkers green with envy!

Your Summer Projects are in Good Hands

There’s no need to sweat the small stuff when you work with D&A! Contact us today to see how we can help you make big marketing moves all summer long.

Red Hot Jobs: Keeping Up with Our Art Director and Account Manager

This summer is turning out to be a scorcher, and things are certainly heating up at Devaney & Associates. From website launches to virtual event marketing and guidance, Team  D&A has been busy, busy, busy!

Kolleen KilDuff, Senior Art Director

Hot Project: After reinventing their brand with Team D&A this spring, corporate housing leader Interim Homes wanted a new website to match—one that would showcase their nationwide expansion and their new brand. Kolleen created a stunning site that seamlessly captured Interim Homes’ unique features, such as the Triple 1 Guest ExperienceTMShe was able to meet the client’s needs—and more—incorporating a modernized search function, integrating Google Maps, and making the site easier to navigate for the user and the client!

Creating Sunshine: Kolleen has been keeping it creative all summer long! Some of her highlights include raising butterflies, creating a pirate garden cove to protect her garden from birds, and painting a vibrant mural outside her house.

Lisa D’Orsaneo, Account Manager

Hot Project: At the start of the summer, Lisa had the opportunity to work with Edenwald Senior Living to reinvent their resident panel, a semi-annual event designed to inform prospective residents about the Edenwald lifestyle. From the start, Lisa consulted with the client on how to best engage with their prospects in the era of social distancing and stay-at-home orders—resulting in a new online format. She guided them on best practices for using Zoom, suggested a giveaway as an incentive for attendees, provided tech support, and executed a marketing plan that drove high-value prospects to the virtual event.

Creating Sunshine: Lisa has been making waves this summer at D&A…and recently, she became a certified nutrition coach! She credits her success to long nights of training and a little help from her favorite study buddy and #1 supporter—her cat!

Want to Catch some Rays this summer?

Grab your flip flops, beach towel, and don’t forget that sunscreen…and let D&A take care of your hottest projects for you! Contact us today to see how we can help.

Bringing a Brand to Life: Interim Homes Website

It’s been a whirlwind of website launches at Devaney & Associates! Each time we have the opportunity to work with a client’s site—whether it’s for a website refresh or total site construction—we guarantee ingenuity, total technological guidance, and the utmost creativity to provide our clients with the best of the best!

Interim Homes: Taking the "How" Out of Corporate Housing

Headquartered in Annapolis, Maryland, Interim Homes has been providing corporate housing solutions across the nation since 1999 for Fortune500 companies, healthcare institutions, government personnel, and more. In 2019, the company came to Devaney & Associates with a challenge: how can we differentiate ourselves from the competition? Using our proven branding process, we helped Interim Homes identify, brand, and trademark five key differentiators, including their Triple One Guest ExperienceTM and their 175 Points of ExcellenceTM, as well as their new tagline: Here for the Journey. 

To bring the brand to life, we started by revamping the cornerstone of their marketing mix: their website, InterimHomes.com.

Before: Creating the Site’s Scope

Item #1: A visual display highlighting their expansion into new cities and unique brand experience—like the Triple One Guest Experience™and 175 Points of Excellence Inspection™—that our team developed during our branding process.

Item #2: Update site components, but keep their database of properties and developed SEO

Item #3: A better search function for their properties across the nation

Item #4: Easier conversion methods for the Interim Homes sales team’s use

 After: From To-Do to Ta-Da!

Once the scope was finalized, we were able to start the development process, which included:

  • Mapping out a plan to choose key cities where there were corporate living facilities, from there, Interim Homes would be able to gradually add new locations
  • Incorporating the use of Google Maps with the site’s main search function—allowing users to search a city and find pinned properties in the area
  • Drafting content that embodied Interim Homes’ signature housing experience with new brand terms such as the Triple One Guest Experience™ and the 175 Points of Excellence Inspection ™—making Interim Homes a name all human resources professionals will be sure to remember
  • Updating the outdated site and server to accommodate newer browsers and technology without losing their original database of properties and SEO framework
  • Linking contact forms to HubSpot for easier conversion, and creating a search that automatically fills in information for the client based on provided criteria

Making Big Marketing Moves with D&A

Thinking about cutting corners when it comes to your website? Think again. With a full-service ad agency at your side you’ll be able to conquer the ups and downs of the development process and save yourself from unnecessary hassle. There’s no need to stress the small stuff, let us assist you on the journey to a better technological presence.

Have a website in mind? Give us a call at 410-296-0800 or contact us online and see how we can help you make big marketing moves!