The Secrets to a Better Agency-Client Relationship

The average agency-client relationship lasts 3 years. But at Devaney & Associates, many of our clients stay with us for 5, 10, and even 20+ years. Some of our benchmark-beating client relationships include:

  • Carroll Hospital, together since 1997
  • Georgia Relay, 2008
  • MJM Innovations, 2008
  • Maryland Hospital Association, 2010
  • Brotman Financial Group, 2012
  • Presbyterian Senior Living, 2012
  • EVAPCO, 2014
  • Route One Apparel, 2015
  • Leadership Maryland, 2014
  • Chase Brexton Health Care, 2016

So What's the secret to our long-term love connections?

“It has everything to do with our mantra: marketing with brains, hustle, and heart. Our team culture is one that values attitude and work ethic just as much as it values expertise,” explains president and founder Diane Devaney. “We work really hard to find the right people to be a part of the D&A team—people that we know our clients can count on no matter what.”

With that in mind, we asked our team members to reveal how they help keep the spark alive in our client relationships.

The Media Department: 

“Never take a day off when you’re protecting the client’s dollars.”

In the media department, we are often the keeper of the largest part of our clients’ marketing budgets: the advertising dollars. This is a responsibility we do not take lightly. Our clients know we are their advocates. We treat their money as we would our own, and fight for every dollar. We track every placement, continually assess campaigns for their effectiveness, and report on ROI—every step of the way.

The creative Department: 

“Put the brand first and leave your ego at the door.”

At some agencies, the creative is all about them: their egos and their awards. There is a lot of naval-gazing, pushback against client feedback, and treating one’s ideas as if they were precious. We take pride in being a “diva-free” creative team. Our first priority is our client’s brand: presenting ideas that push their business goals and their brand forward.

The Account Services Team:

“Be a good partner. Not just a good vendor.”

Our clients stick with us because they know we’ve got their back beyond today’s project. We answer their calls. We always have a solution or a next step. We keep them informed so they never feel like they’re in the dark. It all sounds simple—but when agencies start to take their clients for granted, these are the first things that go out the window.

The Public Relations Team:

“Honest communication is the best policy.”

Open and honest communication is key to sustaining any long-term relationship, and in the PR department, we make sure our clients always feel heard and understood. Through meaningful media placements, compelling original content, and useful and fun social media personas, our clients trust us to make certain their audiences stay informed and engaged.

Get the agency love you deserve. 

Contact us to learn how we can help you woo audiences with your next marketing project. We can help you with any brand challenge including: 

  • Marketing Strategy
  • Branding Strategy
  • Logo Development
  • Advertising
  • Public Relations
  • Media Buying
  • Website Development
  • Social Media Management 
  • Market Research
  • Content Marketing
  • Direct Marketing
  • Video 
  • Marketing Collateral 

Devaney & Associates Adds Two New Members to the Team

At Devaney & Associates we pride ourselves on being a full-service advertising, marketing, and public relations agency located in Owings Mills, MD. We are thrilled to announce that we are growing, as we have just hired two new members to join our team.

Jordan Levush, Graphic Designer

First, we welcomed Jordan Levush, who we have had the pleasure of working with when she came to Devaney & Associates last year as a graphic design intern. We liked Jordan so much, that we decided to bring her on full-time. She will be responsible for carrying out design projects and creating visual content for our wonderful clients.

Jordan graduated from Towson University in the fall of 2019 with a degree in Art and Design with a concentration in Graphic Design. At Towson University, she had the opportunity to work as a graphic designer for Towson University Campus Recreation. There, she was responsible for producing creative media for multiple program areas within the marketing department.

Some of Jordan’s skills include Adobe Suite, bookbinding, web design, photography, and screen printing. You can find Jordan on the third floor of our historic mansion, working closely with our Creative Director and Senior Art Director. During her free time, she enjoys working out at the gym, spending quality time with her family and dog, and working out at the gym some more (Jordan is all about fitness and wellness).

Meghan Militello, CopyWriter

Our second hire, Meghan Militello, is a native of South Carolina and moved to Baltimore in January 2020. Meghan loves witty wordplay and is a sucker for good grammar, which is why she is our newest copywriter. In this position, Meghan will be working closely with our creative team and our public relations department to compose creative content across all platforms and oversee social media accounts for our clients.

Meghan graduated from Winthrop University in the spring of 2018 with a degree in English Literature and Language with minors in Mass Communication and Social Sciences. At Winthrop, she served as the VP of Communications for Winthrop University’s College Panhellenic Council, where she was responsible for the communication and marketing efforts for all sorority life and sorority recruitment. She also served as the Public Relations and Webmaster chair for her sorority, which is where she initially discovered her love for social media. After college, Meghan worked as a marketing coordinator for Lucky Penny Marketing. There, she managed social media accounts for multiple clients, created visual content for digital media, wrote copy, and assisted with media outreach.

Meghan is passionate about writing, photography, and trying new food (especially desserts). When she’s not at work, you can find Meghan at home with her dog, or out and about in Baltimore trying new restaurants.

 

New Year, New Mood: D&A's 2020 Kickoff Playlist

Happy new year from your friends at Devaney & Associates! To help us (and you!) kick off 2020 right, our creative and strategic team got together and brainstormed our favorite mood-lifting, gear-shifting, motivational tunes. Peruse a sampling of our top picks here, then head over to our complete Spotify playlist to start listening! 

  • My Shot, Hamilton Original Broadway Cast Recording
  • SexyBack, Justin Timberlake feat. Timbaland
  • Yeah!, Usher feat. Lil Jon & Ludacris
  • Don’t Stop Me Now, Queen
  • Sledgehammer, Peter Gabriel
  • Nothing’s Gonna Stop Us Now,  Starship
  • Start Me Up, Rolling Stones
  • I’m Coming Out, Diana Ross
  • I Feel Lucky, Mary Chapin Carpenter
  • All I Do Is Win, DJ Khaled feat. T-Pain, Ludacris, Snoop Dogg & Rick Ross

Devaney & Associates a Two-Time Winner at Public Relations Society of America 2019 Best in Maryland Awards

Devaney & Associates received two awards from the Public Relations Society of America (PRSA), Maryland Chapter at the 2019 Best in Maryland award celebration held December 4.

Best in Maryland Award: U=U Maryland Website

Devaney & Associates and Chase Brexton Health Care received the Best in Maryland honor in the Website category for the Baltimore City Health Department’s U=U Maryland website (uequalsumaryland.org). The website is the cornerstone of a campaign designed to raise awareness around the fact that people living with HIV cannot transmit the disease sexually if they follow their treatment plan and maintain an undetectable viral load. In other words, undetectable equals untransmittable (U=U).

Devaney & Associates built the website using input from state and city health leaders; HIV specialists from the state’s leading health care systems; community HIV health care workers; and members of the HIV activist community, and then beta-tested it across a diverse sector of Baltimore City residents. 

After the final site was unveiled at Baltimore City’s World AIDS Day 2018 celebration, it captured the attention of the Prevention Access/International U=U campaign and its founder, Bruce Richman. In an email to the U=U Maryland team, Richman praised: “You’ve done an amazing job making the [U=U] message clear and celebratory—and your website is truly the best I’ve seen in the U.S.”

Go to UEqualsUMaryland.org to view the work and learn more about this health care breakthrough. 

Award of Excellence: Vectren “Don’t Be That Guy” Public Safety Campaign

Devaney & Associates also took home an Award of Excellence in the Public Service Campaign category for our work with Vectren, a natural gas and electricity provider serving Indiana and Ohio. 

Public Service Campaign Vectren

The award-winning campaign—“Don’t Be That Guy”—featured an animated character (That Guy) who ignores all the basic rules of natural gas safety, much to the dismay of those around him. Using a combination of pre-roll video, display, and digital radio advertising, the campaign drove users to an educational microsite where they could learn the facts about natural gas safety and take a safety quiz for the chance to win a weekly sweepstakes.

The campaign resonated with audiences, delivering a 66% video completion rate and a .10% blended clickthrough rate, beating industry benchmarks. Post-campaign surveys proved that the campaign helped increase audience awareness, with up to 86% of the audience understanding the key messages.

You can view the campaign and our case study here.

 

7 Organizations That Make Us Grateful to Be Marketers

Fall leaves background with wreath and message for Thanksgiving

Fun fact: In advertising, the average agency-client relationship lasts just 3 years. At Devaney & Associates, many of our clients have been with us for 5, 10, and even 20+ years. The reason is pretty simple: we fight for our clients’ brands, because we believe in what they are building.  

In honor of the season of gratitude, we’d like to take a moment to give thanks for some of our nonprofit clients who are building something we can all get behind: a better world. (Full disclosure, we tried to keep the list to 7, but we couldn’t help ourselves. We love all our clients!)

Please consider supporting these organizations this #GivingTuesday (December 3) and all year long. Click on each organization’s name to learn how you can help.

Kolleen Kilduff

1. Kolleen Kilduff, 

Senior Art Director

Honoring diversity holds a place near and dear to my heart, so I am grateful to Chase Brexton Health Care. Regardless of social status, gender, race, or sexual orientation, they provide everyone with quality medical care and, more importantly, honor each and every patient for who they are.

Renee Landis

2. Renee Landis, 

Account Executive

I am thankful for the selflessness of all our nonprofit clients, especially Carroll Hospital and LifeBridge Health who specifically support cancer patients and their families. As someone who has lost loved ones to this disease, I am grateful for all of the hospitals and medical centers that fight for patient recoveries and a cure.

Casey Boccia

3. Casey Boccia, 

Creative Director

Baltimore City is my heart. I’m raising my kids to be “city kids” because I believe in the community’s inherent goodness. So I’m thankful for all our nonprofit clients—like Tuerk House, Total Health Care, Ingenuity Project, and Chase Brexton Health Care—who are in the trenches fighting to help our city rise above its biggest challenges, including addiction, poverty, and access to quality healthcare and education. These organizations and the people who work for them are proof that our city is worth fighting for.

Lindsay Hebert

4. Lindsay Hebert,

Public Relations Director

I’m especially grateful for Project Sanctuary because of the meaningful and important support they provide to U.S. military families. Founder Heather Ehle recognized how badly our military families can struggle – financially, emotionally, mentally – after service, and built an organization dedicated to doing everything it can to give these families the resources they need to succeed. It’s such an inspiring story, and I was proud to help share it with our local media this year.

Diane Devaney

5. Diane Devaney,

President

When I look back at our agency’s history, I am so grateful for Carroll Hospital. They have been more than a client—they have been a true partner—for more than 20 years. Their success has been our success. I am continually impressed by the high quality, compassionate care that they provide my family and my community.

I am also grateful for Leadership Maryland (LMD) and Maryland Leadership Workshops (MLW). As a LMD graduate, I am thankful for the network of professionals who have become more than a resource—they have become friends. And as the parent of a MLW student, I am grateful for the learning and bonding experience they provided for my son.

Susan Casey

6. Susan Casey,

Media Director

As someone who has cared for an aging parent,  I’m grateful for Presbyterian Senior Living for helping caregivers like me find peace of mind, knowing that our loved ones can still have a good quality of life and retain independence. They offer a number of beautiful communities in picturesque settings and services to accommodate older adults depending upon their needs. They offer so many amenities like bistros, aquatic centers, fitness centers, and walking trails, as well as activities such as model train club, woodshop, and gardening, so the residents can continue to maintain an active and fun lifestyle.

Lisa D'Orsaneo

7. Lisa D’Orsaneo,

Account Manager

I work with so many, I don’t want to just pick one! The work our nonprofit clients do every day is inspiring. From caring for the health of our communities, to serving people with substance abuse issues and/or barriers to employment, or just making a better, stronger Maryland, these organizations are truly making a difference in people’s lives. I am humbled they choose us to help promote their important missions.

these organizations are truly making a difference in people’s lives. I am humbled they choose us to help promote their important missions.

Lisa D'Orsaneo, Account manager

The Experts in Nonprofit & Fundraising Marketing

At Devaney & Associates, we believe in the power of marketing to deliver social and educational value to the world. From big-picture branding to grassroots fundraising, we have helped countless nonprofits raise awareness, increase constituent participation, and generate much-needed donor support. 

Here are just a few we have supported. Call us at 410-296-0800 or contact us online to learn how we can help you help others.

  • Anne Arundel Workforce Development Corporation
  • Carroll Hospital: A LifeBridge Health Center
  • Carroll Hospice
  • Chase Brexton Health Care
  • Edenwald
  • Ingenuity Project
  • Leadership Maryland
  • LifeBridge Health
  • Maryland Leadership Workshops
  • Maryland MEP (Manufacturing Extension Program)
  • Presbyterian Senior Living Communities
  • Project Sanctuary
  • Total Health Care
  • Tuerk House