Three Cheers–and Aster Awards–for Devaney & Associates!

Our agency has once again been recognized for our work in the healthcare advertising industry. This year, we added three Aster Awards to our collection of prized trophies.

The Aster Awards program has been hailed as the nation’s most elite competition for marketing agencies who work in healthcare advertising. Trophies and certificates are distributed based on evaluations by a diverse panel of judges, each one an expert in the field. Competing against agencies working with similar objectives, Devaney & Associates was recognized and granted awards in three different categories.

Bronze Award: Sinai Hospital Residency Recruitment Program

Sinai Hospital came to Devaney & Associates with a tricky situation. After years of stable recruitment for their renowned residency program, the COVID-19 pandemic threatened to shave away at their numbers. Tasked with bringing in new recruits in the face of quarantine, Devaney & Associates created a new brand positioning, a new recruiting microsite, and a series of testimonial videos so prospects could check out Sinai’s programs from the safety of their home. For their work with the community teaching hospital, Devaney & Associates earned the Bronze Award for a Professional Recruitment Series.

Silver Award: U=U Maryland Testimonial Video

What does U=U mean? It means Undetectable Equals Untransmittable, which encompasses the idea that people who are HIV-positive and follow their treatments can reach a level of viral undetectability where they won’t transmit the virus to sexual partners. Educating the public on the U=U message is key to stopping the spread of HIV. To do this, the Baltimore City Health Department and Chase Brexton Health Care joined forces with Devaney & Associates to develop a testimonial video featuring real people whose lives have been transformed by the power of U=U. This video was so artfully crafted that it earned a Silver Award in the Special Video Production Single category.

Gold Award: Baltimore Medical System Heartstrings Fund Brochure

As a federally qualified health center, the Baltimore Medical System relies heavily on fundraisers to keep their operations running. However, the pandemic saw many of these fundraisers cancelled. Baltimore Medical System reached out to Devaney & Associates, and we came up with a solution together: the Heartstrings Fund, a year-round community philanthropy program. The Heartstrings Fund Brochure, which helped soft-launch the program, painted BMS as more than just a clinic but a worthy cause that is changing lives. Donors could see this brochure and know that any donation would help make a difference. This heart-warming brochure won a Gold Award as a Multi-Page Brochure Advertising piece.

Interested in seeing how Devaney & Associates stands out as one of the best marketing agencies around? Check out more of our awards!

Devaney & Associates Brings Home the Hardware Once Again!

Devaney & Associates has a history of successful campaigns for healthcare providers. This year, at the 38th Annual Healthcare Advertising Awards, the Devaney & Associates team was honored with not one, not two, but five awards!

With over 4,400 entries this year, the Healthcare Advertising Awards is known as one of the ten largest advertising awards competitions. Out of healthcare advertising-related awards, they are the oldest, largest, and most widely respected. This year’s entries were ranked by an esteemed panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Devaney & Associates wowed the crowd in five different categories.

Merit Award: Baltimore Medical System Heartstrings Fund Brochure

For our work with Baltimore Medical System and their Heartstrings Fund brochure, our agency earned a Merit Award in the Brochures category.

BMS challenged our team to create a new, year-round fundraising program that would appeal to the entire community.

Our solution—the Heartstrings Fund—was launched on Giving Tuesday 2020 with a brochure campaign designed around the concept that we are all connected by a common thread: our community.

Merit Award: U=U Maryland Testimonial Video

As part of a larger awareness campaign, the Baltimore City Health Department and Chase Brexton Health Care joined forces with Devaney & Associates to develop a testimonial video featuring real people whose lives have been transformed by the power of U=U. Our joint efforts were rewarded with a Merit Award for Digital Video Ad–More Than 2 Minutes.

Undetectable Equals Untransmittable (U=U) comes from the science validated by CDC, NIH, WHO, and many other international health authorities, stating that if people who are HIV-positive follow their treatment plans and maintain undetectable viral loads, they cannot transmit the virus to sexual partners.

Silver Award: Sinai Hospital Residency Recruitment Program

Sinai Hospital, the largest community teaching hospital in Maryland, is used to a hefty recruitment season. That was until COVID-19 turned everything digital. They knew they had to change, so they teamed up with Devaney & Associates to formulate a recruitment plan that would go on to earn a Silver Award in the Professional Recruitment Program category.

Despite the restrictions in place due to COVID-19, Devaney & Associates produced a series of testimonial videos in addition to a new brand positioning and a repolished microsite that could reach all prospective residents in the safety of their homes.

Silver Award: Carroll Hospital “Making a Masterpiece” Annual Report and Gold Award: Carroll Hospital “Better Together” Wall

At the height of COVID-19, Carroll Hospital came to Devaney & Associates’ creative department with some big ideas. With the hospital’s upcoming projects, they didn’t want to focus on all the hurt caused by the pandemic. Rather, they wanted to celebrate their community and show their appreciation for their hard-working staff. Our team took this challenge and ran with it, earning a Silver Award for the Annual Report category and a Gold Award for Installations in the process.

The “Making a Masterpiece” annual report highlighted donor contributions by showcasing all of the projects their generous donations have funded, hitting home with the message that the community helped to “make the masterpiece.”

Capitalizing on the message from the annual report, the “Better Together” wall in the Carroll Hospital lobby served as an interactive experience for the hospital’s frontline workers. Doctors, nurses, and staff were invited to add their contribution by coloring the wall’s life-sized illustrations or filling in the wall’s response circles with messages of gratitude. Both projects serve to reward the close-knit community for their hard work and inspire the same energy going forward.

View a complete list of the Healthcare Advertising Award winners here.

Devaney & Associates Wins Coveted “Grand MX Campaign of the Year” at the 2021 American Marketing Association of Baltimore MX Awards

Devaney & Associates, a full-service advertising, marketing, and public relations agency, won the 2021 Grand MX Campaign of the Year Award, the highest honor awarded at the American Marketing Association (AMA) of Baltimore’s 36th Annual MX Awards.  Held virtually on May 20, the MX Awards recognized and celebrated the creative efforts of Baltimore’s best and brightest marketing and advertising organizations and agencies.

Devaney & Associates’ grand prize-winning campaign was an interactive installation designed for Carroll Hospital, a LifeBridge Health Center. Entitled “Better Together,” the installation celebrated the dedication and accomplishments of Carroll Hospital’s team during the COVID-19 pandemic. The Carroll Hospital leadership team tasked Devaney & Associates with concepting a design to show their immense appreciation for their overworked staff who had been working countless extra hours, facing personal fears, and exceeding expectations to ensure the wellbeing of the community during the pandemic. With a tight deadline and following all COVID-19 protocols, Devaney & Associates virtually designed an interactive concept that encouraged the hospital community to share words of inspiration and gratitude, express themselves creatively, or relieve stress by coloring in the wall’s life-sized illustrations.

In addition to designing the concept, the Devaney & Associates team fabricated many of the 30-foot installation’s elements at home and provided remote construction guidelines and support to the hospital’s maintenance staff. After the unveiling, frontline workers were invited to stop by to add their creative contribution to the installation—resulting in a triumphant display of teamwork.

“Our 24-year partnership with Carroll Hospital has given us many wonderful opportunities to collaborate and communicate, but 2020 threw us all challenges we never could have imagined,” said Diane Devaney, president, Devaney & Associates. “This was an all-hands-on-deck effort from our team, Carroll Hospital, and LifeBridge Health—giving us the opportunity to think outside-the-box and create something that recognized and inspired many healthcare heroes and the Carroll Hospital community.”

AMA Baltimore’s MX Awards were judged by a distinguished panel of marketing experts, who reviewed each creative campaign and selected award winners for each competition category, as well as the sought-after Grand MX Award, and first and second runners-up.

Devaney & Associates Adds A Summer Intern to Their Creative Roster

At Devaney & Associates, we pride ourselves on being a full-service advertising, marketing, and public relations agency in Owings Mills, MD. This summer, we are excited to expand our team of marketing champions by bringing on a new copywriting intern!

Meet the New Kid: Jester Hutchison

Originally from Columbia, Maryland, Jester found their love for writing as early as middle school. There was always a new story building in their mind. However, they never considered writing as a career path until after their first year of college. Now, they’re a rising junior pursuing a BFA in creative writing with a concentration in fiction (and a minor in kinesiology, just for fun!)

And They Do…What Now?

Jester works with the creative department at Devaney & Associates to draft projects and brainstorm ideas. Their favorite part about writing is the ability to capture an image and share it with other people. That tug of emotion you get from reading a book or watching a movie–it all began with a writer scribbling down a few ideas. With copywriting, Jester wants to capture a brand in the same way. They want people to walk by a billboard or scroll past an advertisement and remember exactly how they felt. 

Jester applied for the copywriting internship in the hopes of gaining experience in a different style of writing, while also refining their current skills. Copywriting requires more structure than basic prose, but both styles touch on similar elements of writing such as tone, voice, and attention to the audience. They are most excited to workshop ideas with a writing team to craft the most effective pieces for Devaney & Associates’ clients.

Fun Facts About Jester

Jester currently resides in Fairfax, Virginia while they finish up their last two years at George Mason University (GMU), but their home turf is in Howard County, Maryland. They played four years of varsity soccer for Wilde Lake High, and now they play on the GMU Women’s Soccer Team. In their free time, they enjoy exercising, bullet journaling, reading, and writing!

They also have a semi-successful TikTok account, which is a huge testament to their creative writing ability. Held to a minute-long limit, they write quick, witty scripts based on what they think their followers will like, and they often do it on the fly–just pulling out their phone and typing out an initial script from anywhere. Then, they bring these scripts to life with their high school theatre background and video editing skills from YouTube University. The popularity is cool, but their favorite part is seeing someone say, “This video made me laugh!” as that is the Jester’s job!

Build A Brand That's Positively Purposeful

So, you’ve mastered the ins and outs of running your business—now you’re ready to go public. See how we helped one of our newest PR clients, Yes Chef!, establish a presence in the media after a successful first year as a small, local business. Here are three tips for creating an attention-grabbing presence with public relations:

1. How To Pitch Passion

People are moved by passionate work, as well as services that cater to their needs. It was important to promote the Baltimore-based meal delivery service’s specialties—providing fully prepared, balanced meals crafted by professional chefs to homes and businesses—and owners Clint and Jodi Roze’s passion for the art of food. In early February, Yes Chef! was featured in an online article by Baltimore Style writer Katie Beecher. The article focused on how they came up with their business concept from their desire to serve people, but on their own terms.

2. Spreading Positivity Can Be Newsworthy

Community interest and impact is a large part of determining what’s newsworthy. We knew the Yes Chef! Cares program, which distributes free meals to deserving members of the community, would be a story that would resonate well with the public. WBAL-TV reporter Amy Lu visited Yes Chef! to learn more, and Clint & Jodi were featured on WJZ-13’s “Coffee With” to share how the campaign has already made a difference in people’s lives.

3. Ensure Your Content is Relevant

If you’re pitching a story, it’s important that the content is relevant and timely. During the pandemic, Yes Chef! saw a need to help parents who have been working from home while monitoring their children’s virtual learning. We were able to help them gain traction in the media for their Distance Learning Lunch packages, and in March, Clint and Jodi appeared live on Fox45’s morning news to talk about their meal offerings for kids learning at home.

Have your brand noticed and respected for all the right reasons!

Contact us today to learn more and get started with our PR team.

Make Your Website Positively Helpful

5 Ways to Get Your Website to Do More for Your Brand

Worried that your website isn’t on par with your brand? See how we worked with Lead4Life, Inc.—a community-based organization that helps underserved youth, adults, and families overcome significant life obstacles—to modernize their website and house their program information, referral tools, participant resources, and more.

1. Don't just tell. Show and tell.

Many brands fall into the trap of simply telling users what they do. But your website visitors want to know that you can deliver. With Lead4Life, we wove real success stories from participants and staff throughout their site to show the life-changing difference that they make in people’s lives.

2. Ensure Everything Has Its Place

Does your website have the deeper content users seek when they’re evaluating your brand? We created individual pages that expanded on Lead4Life’s programs—providing detailed descriptions, a participant profile, a breakdown of services, the location, and how to learn more or refer a participant for each program.

3. Keep Your Site Consistently Updated

If your website—especially your home page—isn’t regularly updated, users will assume your brand is stale. Because Lead4Life is extremely involved in the community, we showed them how to build and maintain an online newsroom, so they can keep current and future participants, family members, donors, and more informed and engaged with the brand.

4. Give Your Visitors the Tools to Become Clients

Your site’s number one job is to convert visitors into leads and customers. For L4L, a new website could also be a tool to generate referrals. With their help, we were able to bring their referrals online by gathering valuable information about their intake process and presenting it on the website in a way that was easy to find and navigate.

5. First impressions matter–visually appealing websites keep people's attention.

So, your website is chock-full of information, but it’s important that it’s also visually appealing! With Lead4Life, our creative team blended a clean layout for desktop and mobile viewing, with uplifting imagery that showcases the organization’s village-styled approach. Our goal was to make website visitors feel inspired, welcomed, and understood—no matter how they accessed the site!

Your website is a reflection of your brand—contact us today to see how we can help!

You want big marketing results. Chances are, we’re the perfect agency to get you there. Visit us online to fill out our interest form and learn how Devaney & Associates helps teams just like yours win at marketing.