Devaney & Associates Adds Two New Members to the Team

At Devaney & Associates we pride ourselves on being a full-service advertising, marketing, and public relations agency located in Owings Mills, MD. We are thrilled to announce that we are growing, as we have just hired two new members to join our team.

Jordan Levush, Graphic Designer

First, we welcomed Jordan Levush, who we have had the pleasure of working with when she came to Devaney & Associates last year as a graphic design intern. We liked Jordan so much, that we decided to bring her on full-time. She will be responsible for carrying out design projects and creating visual content for our wonderful clients.

Jordan graduated from Towson University in the fall of 2019 with a degree in art and design with a concentration in graphic design. At Towson University, she had the opportunity to work as a graphic designer for Towson University Campus Recreation. There, she was responsible for producing creative media for multiple program areas within the marketing department.

Some of Jordan’s skills include Adobe Suite, bookbinding, web design, photography, and screen printing. You can find Jordan on the third floor of our historic mansion, working closely with our creative director and senior art director. During her free time, she enjoys working out at the gym, spending quality time with her family and dog, and working out at the gym some more (Jordan is all about fitness and wellness).

Meghan Militello, CopyWriter

Our second hire, Meghan Militello, is a native of South Carolina and moved to Baltimore in January 2020. Meghan loves witty wordplay and is a sucker for good grammar, which is why she is our newest copywriter. In this position, Meghan will be working closely with our creative team and our public relations department to compose creative content across all platforms and oversee social media accounts for our clients.

Meghan graduated from Winthrop University in the spring of 2018 with a degree in English Literature and Language with minors in mass communication and social sciences. At Winthrop, she served as the VP of Communications for Winthrop University’s College Panhellenic Council, where she was responsible for the communication and marketing efforts for all sorority life and sorority recruitment. She also served as the public relations and webmaster chair for her sorority, which is where she initially discovered her love for social media. After college, Meghan worked as a marketing coordinator for a boutique marketing agency. There, she managed social media accounts for multiple clients, created visual content for digital media, wrote copy, and assisted with media outreach.

Meghan is passionate about writing, photography, and trying new food (especially desserts). When she’s not at work, you can find Meghan at home with her dog, or out and about in Baltimore trying new restaurants.

 

The Social Value of Marketing: Serving Our Veterans

U.S. soldier holding a "hire me" sign
Marketing can help connect veterans to jobs and other life-changing services.

The business value of marketing is fairly obvious: Grow your customer base. Grow your sales. Grow your profits. Yes, please! But there’s an equally important value to marketing that often gets overlooked: the educational and social value of marketing.

Good marketing can connect people to information, products, and services that help them overcome barriers. Protect their health. Safeguard their families. And change their lives and their communities for the better.

In honor of Veterans Day, we’d like to recognize our clients who are using the power of marketing to help meet one of our greatest social needs: caring for and supporting those who have served our nation.

Project Sanctuary

This summer, our public relations team had the honor of raising awareness for Project Sanctuary, a non-profit that hosts therapeutic retreats all over the country for military families in need. Their evidenced-based program is the only program that treats the entire family, helping veterans, spouses, caregivers, and kids heal together

We secured invaluable media coverage for Project Sanctuary’s first-ever Maryland-based retreat, helping introduce the nonprofit’s healing services to families and potential donors in the Maryland, DC and Northern Virginia region.

Visit the Project Sanctuary website to learn more about their work.

Project Sanctuary logo
Carroll Hospice logo

Carroll Hospice

For its efforts in addressing the specialized needs of veteran patients, Carroll Hospice has been recognized as a Level Four hospice care provider (the highest level awarded) within the national We Honor Veterans program. Their commitment includes honoring every veteran patient with a special presentation; facilitating bereavement and support services for veterans and their families in partnership with the VA; and educating staff and the community about the challenges veterans face at the end of life.

In Carroll Hospice’s most recent integrated marketing campaign, we were able to help them increase hospice patient days (the amount of time a patient spends in hospice care) by 47%. That means families are seeking hospice care sooner, thus enabling Carroll Hospice to provide greater comfort and support for patients earlier in the disease process.

Learn more about Carroll Hospice’s We Honor Veterans program.

Anne Arundel Workforce Development Corporation (AAWDC)

When veterans transition into civilian life, many struggle to find work in a world where the military is no longer their primary identity. Furthermore, many businesses want to hire veterans but have no idea how to make it happen.

AAWDC logo

As part of their overall workforce development efforts, AAWDC is working to fix this by uniting veterans and businesses through innovative career navigation programs. We are proud to support their efforts with branding and marketing plans designed to clarify their complex message and raise awareness among veterans, businesses, government officials, and the community at large.

You can explore all of AAWDC’s services for veterans and their spouses here.

Senior man using Captioned Telephone

State Relays

Relay services are state-administered public services that help people who have difficulty using a standard telephone stay connected. Each year, they serve countless veterans who are deaf, hard of hearing, or have difficulty speaking due to aging or injury. 

As the marketing partner for Maryland Relay, Virginia Relay, and many other states, we have helped educate veterans about Relay’s life-changing telecommunications services.

We’ve also helped state Relay services connect veterans to free telecommunications equipment, such as captioned telephones, hands-free phones, and wheelchair pad phone switches. These telecommunications solutions provide simple but powerful benefits that many of us take for granted; they help veterans feel less isolated, conduct business, keep in touch with friends and family, and remain safe and independent in their own homes.

You can earn more about how we have supported state Relay services here.

Thank you to the men & women of the united states military, as well as all first responders, for their dedication, sacrifice & service to our country.

team d&A

How Can We Help You Serve Others?

If you have an audience-in-need that you are trying to better serve, Devaney & Associates can help. We have a proud history of partnering with non-profit organizations to create powerful, effective, and cost-efficient marketing tools that raise awareness, increase participation, and generate much-needed donor support. 

Call us at 410-296-0800 or contact us online today to see how we can support your mission.

 

The Power of Storytelling on Your Website (A Case Study)

Photo shoot with a former Tuerk House patient and now employee whose inspiring story helped our site come to life

It’s time for our third entry in Webapalooza—a look at how we use the power of great web design and development to help our clients overcome their marketing hurdles. In past entries, we’ve demonstrated how a website can help you reposition your brand and engage a diverse mix of target audiences.

Today, we’ll examine our work for Tuerk House and how a website can use storytelling to emotionally connect with your target audience in a way that sets you apart from your competition.

"Messages delivered as stories can be up to 22 times more memorable than just facts."

Forbes, “A Good Presentation is About Data and Story”

Tuerk House: Opening the Doors to Recovery

Tuerk House is a pioneering leader in the Baltimore recovery community. The nonprofit’s mission is to “transform lives by providing help and hope for enduring recovery to individuals, families and communities in the Baltimore metropolitan area who are struggling with addiction to alcohol and/or drugs.”

Before: Tuerk House’s Website Challenges

Challenge #1:  An existing—and severely outdated—website that did not even scratch the surface of Tuerk House’s story or offerings. When we first met Tuerk House, the organization was going through a transformation. It had expanded locations and services, including operating the first crisis stabilization center in Maryland for individuals who have overdosed. The website was not only missing this information, it did not include information on admissions, where services were offered, and other critical messages.

Challenge #2:  Donations to the nonprofit had dwindled, and so had messaging for potential donors. The previous site’s only request for support was a small “donate” button that linked to a PayPal account. However, Tuerk House was working to improve their internal fundraising efforts—adding a dedicated fundraising department, as well as embarking on major capital improvement projects on their main campus.

After: A Site Powered by Stories of Hope

Our team worked closely with clinical staff and Tuerk House leadership to ensure we created a site that would resonate with patients’ families, referral sources, and donors—as well as stay ahead of the competition.

While the aging facility got an update, we wanted to focus on the people of Tuerk House, and the hope that resides there. To do so, we shot custom photography at various locations around Baltimore, capturing the strength of the nonprofit and its people. To help inspire all our audiences, we interviewed former patients—some of whom are now current Tuerk House employeesand told their stories through written and video testimonials. 

We also created a donor page—making an initial case for support—for the first time in the facility’s recent history. This page laid the groundwork for the new fundraising team.

Tuerk House is thrilled with the site, from the executive director to the clinical providers and fund development team. Leadership finally feels like they have a website that shows how they’re working to transform lives in the Baltimore area, and will serve as a springboard for the next phase in their history.

Your Website Matters, Too!

Your website is one of your most valuable marketing assets. Don’t cut corners with DIY website builders and “fast and cheap” website solutions.

At Devaney & Associates, every site we create combines our exhaustive research, creativity, technological know-how, and well-oiled project management. This gives our clients 3 unbeatable advantages:

  1. Brand-building custom design and content
  2. A clear-cut strategy to convert visitors into leads or customers
  3. Content marketing tools to keep site visitors (and search engines!) engaged.

Contact us online or call us at 410-296-0800 to get the website your brand deserves.