Marketing to an audience that’s homebound during a pandemic requires advertisers and marketers to think creatively and compassionately while embarking on challenging, newfound territory. (more…)
Category: Marketing Tips
Programmatic in a Pandemic: How and Why It Benefits You
With social distancing policies and stay-at-home orders in place, everything and everyone are currently online. While many campaigns, events, and plans have had to be rescheduled, revamped, or even cancelled,…
The Secrets to a Better Agency-Client Relationship
The average agency-client relationship lasts 3 years. But at Devaney & Associates, many of our clients stay with us for 5, 10, and even 20+ years. Some of our benchmark-beating…
The Social Value of Marketing: Serving Our Veterans
Marketing can help connect veterans to jobs and other life-changing services. The business value of marketing is fairly obvious: Grow your customer base. Grow your sales. Grow your profits. Yes,…
The Power of Storytelling on Your Website (A Case Study)
It’s time for our third entry in Webapalooza—a look at how we use the power of great web design and development to help our clients overcome their marketing hurdles. In…
Should You Rebrand Before Redesigning Your Website? (A Case Study)
Excel Event & Lighting Solutions’ event production for DC Swim Week 2019 Welcome back to Webapalooza—our celebration of the websites we’ve recently launched on behalf of our clients. Last entry,…
