Case Study - Chase Brexton Health Care

Case Study – Chase Brexton Health Care

CHASE BREXTON HEALTH CARE

Helping a nonprofit health clinic find its fundraising cure.

  • Brand development
  • Collateral
  • Social media
  • Strategic planning
  • Web design & development

AWARD HIGHLIGHTS:
National Gold Award: Annual Reports  — Healthcare Advertising Awards
Award of Excellence: Community Relations — Public Relations Society of America Maryland
Award of Excellence: Community Relations — Mid-Atlantic Society for Healthcare Strategy and Market Development

CHALLENGE
Most healthcare organizations rely on the “grateful patient” philanthropy model. But with 88% of its patients living at or below the 100% poverty line, Chase Brexton needed a different fundraising strategy.

SOLUTION
We built Hope Lives Here—an annual donor rewards program targeting 3 distinct community groups with a track record of giving: community members/families; community-based businesses; and Chase Brexton employees. The more donors give, the more rewards they earn.

BIG RESULTS
Hope Lives Here secured enough donations to provide much-needed services—including medical and dental care; rent assistance; eyeglasses, groceries, and more—for 221 low-income patients in the program’s first year alone.