Case Study - Chase Brexton Health Care

Case Study – Chase Brexton Health Care

CHASE BREXTON HEALTH CARE

Helping a nonprofit health clinic find its fundraising cure.

  • Brand development
  • Collateral
  • Social media
  • Strategic planning
  • Web design & development

AWARD HIGHLIGHTS:
National Gold Award: Annual Reports  — Healthcare Advertising Awards
Award of Excellence: Community Relations — Public Relations Society of America Maryland
Award of Excellence: Community Relations — Mid-Atlantic Society for Healthcare Strategy and Market Development

“You guys are seriously the best. All the hard work and diligence you put in our project is truly impressive and inspiring.”

Daniel McEvily
Director of Marketing & Communications
Chase Brexton Health Care

CHALLENGE
Most healthcare organizations rely on the “grateful patient” philanthropy model. But with 88% of its patients living at or below the 100% poverty line, Chase Brexton needed a different fundraising strategy.

SOLUTION
We built Hope Lives Here—an annual donor rewards program targeting 3 distinct community groups with a track record of giving: community members/families; community-based businesses; and Chase Brexton employees. The more donors give, the more rewards they earn.

BIG RESULTS
Hope Lives Here secured enough donations to provide much-needed services—including medical and dental care; rent assistance; eyeglasses, groceries, and more—for 221 low-income patients in the program’s first year alone.