Devaney & Associates took home three 2020 Aster Awards for its work with Baltimore City Health Department and Chase Brexton Health Care, Carroll Hospital, and Tuerk House.
For over 19 years, the Aster Awards have recognized outstanding healthcare advertising and marketing efforts, and it is considered to be one of the largest and most respected national competitions of its kind.
This year, entries were received from across the entire United States. All entries are reviewed by a panel of industry experts and were scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Gold Award: Tuerk House Annual Report
In the Annual Report category, Devaney & Associates was awarded a National Gold Award for its 2018/19 annual report with Tuerk House—a nonprofit drug and alcohol treatment facility in Baltimore City. Devaney & Associates captured the true essence of Tuerk House’s mission of “providing help and hope for enduring recovery” through the use of real patients’ testimonials and powerful imagery to show how Tuerk House’s hard work and caring efforts have substantially impacted the Baltimore City community.
Silver Award: Carroll Hospital Family Birthplace Campaign
Devaney & Associates was also honored with two National Silver Awards. The first was for its campaign promoting the Family Birthplace at Carroll Hospital, a LifeBridge Health Center. This campaign successfully showcased Carroll Hospital as one of the local leaders in obstetric care; highlighting its expanded Family Birthplace and state-of-the-art Neonatal Couplet Care Unit. The campaign was centered around online-research-savvy moms, using creative messaging and a digital advertising strategy to change the perception of the hospital; further proving to expecting mothers that Carroll Hospital is the right choice for their family.
Silver Award: Baltimore City Health Department and Chase Brexton U=U Maryland Promotional Video
The second Silver honor was for the U=U Promotional Videos made in collaboration with the Baltimore City Health Department and Chase Brexton Health Care. “Undetectable Equals Untransmittable (U=U)” means that people who are living with HIV who follow their treatment plan and maintain an undetectable viral load cannot pass the disease on to their sexual partners. Through the promotional video, Devaney & Associates was able to start a critical conversation about this paramount health development and inform individuals on the proper ways to protect their sexual health.
View more 2020 Aster Award winners here.