Devaney & Associates, a full-service advertising, marketing, and public relations agency, won the 2021 Grand MX Campaign of the Year Award, the highest honor awarded at the American Marketing Association (AMA) of Baltimore’s 36th Annual MX Awards. Held virtually on May 20, the MX Awards recognized and celebrated the creative efforts of Baltimore’s best and brightest marketing and advertising organizations and agencies.
Devaney & Associates’ grand prize-winning campaign was an interactive installation designed for Carroll Hospital, a LifeBridge Health Center. Entitled “Better Together,” the installation celebrated the dedication and accomplishments of Carroll Hospital’s team during the COVID-19 pandemic. The Carroll Hospital leadership team tasked Devaney & Associates with concepting a design to show their immense appreciation for their overworked staff who had been working countless extra hours, facing personal fears, and exceeding expectations to ensure the wellbeing of the community during the pandemic. With a tight deadline and following all COVID-19 protocols, Devaney & Associates virtually designed an interactive concept that encouraged the hospital community to share words of inspiration and gratitude, express themselves creatively, or relieve stress by coloring in the wall’s life-sized illustrations.
In addition to designing the concept, the Devaney & Associates team fabricated many of the 30-foot installation’s elements at home and provided remote construction guidelines and support to the hospital’s maintenance staff. After the unveiling, frontline workers were invited to stop by to add their creative contribution to the installation—resulting in a triumphant display of teamwork.
“Our 24-year partnership with Carroll Hospital has given us many wonderful opportunities to collaborate and communicate, but 2020 threw us all challenges we never could have imagined,” said Diane Devaney, president, Devaney & Associates. “This was an all-hands-on-deck effort from our team, Carroll Hospital, and LifeBridge Health—giving us the opportunity to think outside-the-box and create something that recognized and inspired many healthcare heroes and the Carroll Hospital community.”
AMA Baltimore’s MX Awards were judged by a distinguished panel of marketing experts, who reviewed each creative campaign and selected award winners for each competition category, as well as the sought-after Grand MX Award, and first and second runners-up.