Case Study – Edenwald
How to take your marketing from stale to standing-room-only.
- Digital marketing
- Direct marketing
- Social media
- Strategic planning
2020 National Best In Show: Marketing & Advertising Campaigns – Edenwald Resident Recruitment Campaign [National Mature Media Awards]
Edenwald is a senior living community where residents are inspired to learn and grow everyday. However, under the guidance of a one-size-fits-all senior living consulting firm, the community’s marketing strategy (and marketing results) had grown stale.
Ditch the cookie-cutter strategy and create a plan unique to the Edenwald brand and the ideal Edenwald resident. We crafted a prospect-nurturing funnel that combined themed learning events, monthly direct mailings, email marketing, digital retargeting, social media, and more to reach prospective residents with a more personal touch.
The themed monthly events became huge crowd-drawers, often hitting capacity. Edenwald’s Facebook audience grew by 171%. And, more importantly, we helped Edenwald accomplish a major milestone: a 96% occupancy rate, the highest occupancy rate the organization has achieved in years.