Case Study – EVAPCO
A global manufacturer heats up its brand to reconnect with B2B audiences.
- Digital marketing
- Direct marketing
- Market research
- Media planning
- Public relations
- Strategic planning
Star Award for Brand Identity — Construction Marketing Association
Award of Excellence: Brand Reputation/Management — Public Relations Society of America Maryland
EVAPCO is the global innovator in commercial HVAC and industrial refrigeration. But after years of relative marketing silence, customers had begun to view the company as just the opposite—the non-innovative, generic, “K-Mart” of the industry.
We crafted a new brand position—EVAPCO for Life—to capture the company’s fierce loyalty to building solutions that make life easier, more reliable, and more sustainable for all.
We then developed and executed a comprehensive marketing plan that included internal buy-in strategies, a complete collateral library overhaul, a new ad campaign, tradeshow marketing, and PR to reintroduce the new EVAPCO brand to the worldwide community of engineers and contractors.
For an organization as large and diverse as EVAPCO, it can take years to course-correct a brand. But with our help, the EVAPCO brand was built and rolled out to its global offices across 6 continents in less than 6 months.