Case Study - Telecommunications Relay Service Marketing (TRS)

Case Study – Telecommunications Relay Service Marketing (TRS)


When state Relay services need to generate awareness, we answer the call.

  • Advertising
  • Collateral
  • Digital marketing
  • Market research
  • Media planning
  • Public relations
  • Social media
  • Strategic planning
  • Video
  • Web design & development

Relay is a free public telecommunications service for people who have difficulty using a standard telephone, including those who are deaf, hard of hearing, or have difficulty speaking. Although every state offers Relay service, many people don’t know the service exists—so they struggle with their telecommunications challenges alone.

As the nation’s experts in Relay marketing, we have helped Relay services in more than 15 states—including Maryland, Virginia, Georgia, California, and Washington—skyrocket their awareness and touch the lives of countless new users in highly targeted demographics, including seniors, special needs communities, and referral sources such as physicians and audiologists. 

Recent highlights across all our state-by-state Relay marketing efforts include:

  • Facebook advertising campaign that delivered a stunning 8% clickthrough rate (versus 0.9% national average)
  • Facebook page launch that’s generated more than 5,600 followers
  • Digital advertising and retargeting campaign to seniors and veterans that scored a clickthrough rate 3x higher than the national average.