The Power of Storytelling on Your Website (A Case Study)

Photo shoot with a former Tuerk House patient and now employee whose inspiring story helped our site come to life

It’s time for our third entry in Webapalooza—a look at how we use the power of great web design and development to help our clients overcome their marketing hurdles. In past entries, we’ve demonstrated how a website can help you reposition your brand and engage a diverse mix of target audiences.

Today, we’ll examine our work for Tuerk House and how a website can use storytelling to emotionally connect with your target audience in a way that sets you apart from your competition.

"Messages delivered as stories can be up to 22 times more memorable than just facts."

Forbes, “A Good Presentation is About Data and Story”

Tuerk House: Opening the Doors to Recovery

Tuerk House is a pioneering leader in the Baltimore recovery community. The nonprofit’s mission is to “transform lives by providing help and hope for enduring recovery to individuals, families and communities in the Baltimore metropolitan area who are struggling with addiction to alcohol and/or drugs.”

Before: Tuerk House’s Website Challenges

Challenge #1:  An existing—and severely outdated—website that did not even scratch the surface of Tuerk House’s story or offerings. When we first met Tuerk House, the organization was going through a transformation. It had expanded locations and services, including operating the first crisis stabilization center in Maryland for individuals who have overdosed. The website was not only missing this information, it did not include information on admissions, where services were offered, and other critical messages.

Challenge #2:  Donations to the nonprofit had dwindled, and so had messaging for potential donors. The previous site’s only request for support was a small “donate” button that linked to a PayPal account. However, Tuerk House was working to improve their internal fundraising efforts—adding a dedicated fundraising department, as well as embarking on major capital improvement projects on their main campus.

After: A Site Powered by Stories of Hope

Our team worked closely with clinical staff and Tuerk House leadership to ensure we created a site that would resonate with patients’ families, referral sources, and donors—as well as stay ahead of the competition.

While the aging facility got an update, we wanted to focus on the people of Tuerk House, and the hope that resides there. To do so, we shot custom photography at various locations around Baltimore, capturing the strength of the nonprofit and its people. To help inspire all our audiences, we interviewed former patients—some of whom are now current Tuerk House employeesand told their stories through written and video testimonials. 

We also created a donor page—making an initial case for support—for the first time in the facility’s recent history. This page laid the groundwork for the new fundraising team.

Tuerk House is thrilled with the site, from the executive director to the clinical providers and fund development team. Leadership finally feels like they have a website that shows how they’re working to transform lives in the Baltimore area, and will serve as a springboard for the next phase in their history.

Your Website Matters, Too!

Your website is one of your most valuable marketing assets. Don’t cut corners with DIY website builders and “fast and cheap” website solutions.

At Devaney & Associates, every site we create combines our exhaustive research, creativity, technological know-how, and well-oiled project management. This gives our clients 3 unbeatable advantages:

  1. Brand-building custom design and content
  2. A clear-cut strategy to convert visitors into leads or customers
  3. Content marketing tools to keep site visitors (and search engines!) engaged.

Contact us online or call us at 410-296-0800 to get the website your brand deserves.

Leave a reply

Your email address will not be published. Required fields are marked *