The business value of marketing is fairly obvious: Grow your customer base. Grow your sales. Grow your profits. Yes, please! But there’s an equally important value to marketing that often gets overlooked: the educational and social value of marketing.
Good marketing can connect people to information, products, and services that help them overcome barriers. Protect their health. Safeguard their families. And change their lives and their communities for the better.
In honor of Veterans Day, we’d like to recognize our clients who are using the power of marketing to help meet one of our greatest social needs: caring for and supporting those who have served our nation.
This summer, our public relations team had the honor of raising awareness for Project Sanctuary, a non-profit that hosts therapeutic retreats all over the country for military families in need. Their evidenced-based program is the only program that treats the entire family, helping veterans, spouses, caregivers, and kids heal together
We secured invaluable media coverage for Project Sanctuary’s first-ever Maryland-based retreat, helping introduce the nonprofit’s healing services to families and potential donors in the Maryland, DC and Northern Virginia region.
Visit the Project Sanctuary website to learn more about their work.
For its efforts in addressing the specialized needs of veteran patients, Carroll Hospice has been recognized as a Level Four hospice care provider (the highest level awarded) within the national We Honor Veterans program. Their commitment includes honoring every veteran patient with a special presentation; facilitating bereavement and support services for veterans and their families in partnership with the VA; and educating staff and the community about the challenges veterans face at the end of life.
In Carroll Hospice’s most recent integrated marketing campaign, we were able to help them increase hospice patient days (the amount of time a patient spends in hospice care) by 47%. That means families are seeking hospice care sooner, thus enabling Carroll Hospice to provide greater comfort and support for patients earlier in the disease process.
Learn more about Carroll Hospice’s We Honor Veterans program.
Anne Arundel Workforce Development Corporation (AAWDC)
When veterans transition into civilian life, many struggle to find work in a world where the military is no longer their primary identity. Furthermore, many businesses want to hire veterans but have no idea how to make it happen.
As part of their overall workforce development efforts, AAWDC is working to fix this by uniting veterans and businesses through innovative career navigation programs. We are proud to support their efforts with branding and marketing plans designed to clarify their complex message and raise awareness among veterans, businesses, government officials, and the community at large.
You can explore all of AAWDC’s services for veterans and their spouses here.
Relay services are state-administered public services that help people who have difficulty using a standard telephone stay connected. Each year, they serve countless veterans who are deaf, hard of hearing, or have difficulty speaking due to aging or injury.
As the marketing partner for Maryland Relay, Virginia Relay, and many other states, we have helped educate veterans about Relay’s life-changing telecommunications services.
We’ve also helped state Relay services connect veterans to free telecommunications equipment, such as captioned telephones, hands-free phones, and wheelchair pad phone switches. These telecommunications solutions provide simple but powerful benefits that many of us take for granted; they help veterans feel less isolated, conduct business, keep in touch with friends and family, and remain safe and independent in their own homes.
You can earn more about how we have supported state Relay services here.
How Can We Help You Serve Others?
If you have an audience-in-need that you are trying to better serve, Devaney & Associates can help. We have a proud history of partnering with non-profit organizations to create powerful, effective, and cost-efficient marketing tools that raise awareness, increase participation, and generate much-needed donor support.
Call us at 410-296-0800 or contact us online today to see how we can support your mission.